Trutap turns your phone into a social media platform

Written on 21st March 2008                                                                                                              0 COMMENTS
Ernst-Jan Pfauth, editor in chief

Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.

As I’ve promised you two days ago, I will interview the start-ups who participated in the start-up rally of PLUGG 2008/ This time we’re interviewing David Whitewood, co-founder and VP Business Development of Trutap Limited. His colleague Carl Uminski presented Trutap for the audience in Brussels.

Trutap is an easy-to-use free mobile service that combines all the elements of a young person’s social life into one application. It sort of turns a phone into a platform for social media . You can send SMS and email from your mobile phone for free. You can also chat with your friends on IM and post to blogs, photo-sharing accounts and social networks.

How did you come up with the idea of Trutap?

“It was back in 2004. There was a great scandal across the UK news when David Beckham was accused of having an affair with Rebbecca Loos. Apparently they had been having text sex with each other. At the same time the Mobile Data Association were reporting record texting figures for the New Year and Valentines day and there were reports of text bullying causing problems at school. Texting was going thru exponential growth, yet it lacked the basic privacy and control options that are found in email and IM. I saw a mismatch and knew that my phone had GPRS data & Java capabilities and spotted a huge opportunity. And the more I looked at it, the bigger it became.” (more…)

five questions for start-ups, mobile, plugg2008, trutap

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