Attentio launches v3.0 of brand monitoring tool, adds funky visualizations

Written on 13th October 2008                                                                                                              4 COMMENTS
Robin Wauters, Next web enthusiast & Plugg organizer

Attentio, a Brussels-based company who’s actively rolling out its market monitoring software for customers around the world, has updated its flagship product Brand Dashboard to v3.0. The Attentio Brand Dashboard product is used to monitor and analyze social media such as blogs to provide comprehensive real-time insight into consumer behaviour and attitudes.

TechCrunch France’s Ouriel Ohayon was quick to report on the news this morning and also referred to Attentio’s trend search engine Trendpedia.

Here’s a quick summary of the new features:

• ‘Brand Mapping’ technology
• An automated blog ‘influence’ ranking
• Easy project set-up wizard
• Significant increase in sources including new sources like Twitter
• Live Search capability to create charts on-the-fly
• More country classification of sources enabling greater regional breakdown of results

The first feature, the ‘Brand Maps’, is definitely the most interesting one and has been focused on in a second blog post from the company, offering more details. 

According to the company, Brand Maps has the potential to completely disrupt the Market Research industry, although they’re more interested in setting up partnerships and working together with the traditional market research companies.

The feature automatically maps the relationship between brands and conversation topics online. It basically takes data (from tracking conversations in traditional and social media) and then plots that information using a statistical technique known as multidimensional scaling (MDS). 

Visualizing data in this way provides a view of a brand’s “conversational universe”, as the company puts it.

I’ve embedded an example visualization about the US presidency election, which was also used in their post, below.

(Disclosure: I have consulted for the company in the past, but have no financial interest)

Attentio, Attentio Brand Dashboard, Brand Dashboard, Brand Dashboard 3.0, Trendpedia

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Trendpedia.com; discover keyword trends in blogs

Written on 23rd April 2008                                                                                                              5 COMMENTS
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

Attentio is a market intelligence company based in Brussels. I met its CEO Simon McDermott a few months ago at Plugg. They launched a new service yesterday called Trendpedia. It is a basic search engine that looks for trends in blog posts and generates cool looking graphs with the results.

In this example query we look for “carla bruni” and “nicolas sarkozy” to see how these names are connected:

Clicking on the graph gets you blogposts from that period so you can see why spikes occur.

Although this IS a blog search that description doesn’t quite catch the benefits of Trendpedia. The Social media monitoring, buzz tracking and brand measurement (mentioned in the Window Title) is much more interesting. Simple Blog Search is handled well enough by Google Blogsearch and Technorati. I see it as a perfect companion to Google Alerts to anyone who is passionate about his brand and wants to know the trends surrounding your brand names.

blog search, brands, buzz, Simon McDermott, Trendpedia, web20expo

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