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bit.ly Campaigns with Google Analytics

Keith Written on 23rd June 2009                                                                                                              5 COMMENTS some text
Keith, Network Consultant, Social Media Fanatic

bit.ly Campaigns with Google Analytics

bit.ly is a hugely popular URL shortening service that gained favor by offering excellent statistics on shortened URLs and today they’ve expanded that feature by releasing the bit.ly + Google Analytics Campaign builder tool.

The Bit.ly Campaign builder let’s you divide your marketing efforts by specifying different keywords for links that will be shared in different platforms (email, Twitter, Facebook etc.). The tool neatly wraps keywords, campaign names, and campaign content into the shortened URL. The actual Campaign builder uses a Google Doc spreadsheet to make campaign building dead simple. Enter your the destination URL, campaign info, and keywords and then send the created shortened URLs out through your desired channels.

This tool makes marketing campaign creation a breeze and

(more…)

9.9 percent of all people on the web use a Mac now…

Boris Written on 2nd February 2009                                                                                                              5 COMMENTS some text
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

9.9 percent of all people on the web use a Mac now...
In 1997 Apple’s website was hacked for a few hours displaying this, uhm, work of art.

Or 9.93% to be exact. All according to research firm Market Share. Last year the same research estimated the Apple share of the market at 7.57 percent. Not bad in todays economy.

And it isn’t just Macs that are increasingly used to browse the web. The iPhone has seen a rise in numbers too from 0.44% to 0.48%. Apple’s Safari browser is now used by 8.29% of all web surfers.

During that same period the share of Windows-based Web connections actually shrunk. Microsoft has ‘only’ 88.26 percent of the market and has lost 0.42$ in one month.

I decided to take another good look at our own stats and display them here.

As you can see we are way beyond the curve here at The Next Web Blog as more than 21% of you use a mac! Pretty cool!

9.9 percent of all people on the web use a Mac now... Windows

72.8 %  

9.9 percent of all people on the web use a Mac now... Mac

21.7 %  

9.9 percent of all people on the web use a Mac now... Linux

3.1 %  

9.9 percent of all people on the web use a Mac now... Mobile

2.4 %  

Could it be the constant Windows bashing and Mac adoration we show here? Nah, we try to stay well balanced when it comes to THAT fight.

Interestingly enough our stats also show several visits from consoles. In January we had 30 people visiting us using their PlayStation 3, 13 used their Nintendo Wii and 3 read our stories on their PlayStation Portable. Could those users please let us know how the experience is on one of the consoles?

I am also very glad that we went to the trouble of optimizing our blog to be used with the iPhone. In January 2,488 unique visitors used the iPhone to access our blog. But we have more!

iPod = 501 unique visitors
Android = 82 unique visitors
Blackberry = 16 unique visitors
Windows CE = 9 unique visitors
Palm = 8 unique visitors

Welcome everybody! What is the strangest device YOU ever used to read this blog?

via cultofmac.

You are 18-44 and 1/3 female…

Boris Written on 31st October 2008                                                                                                              10 COMMENTS some text
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

We have been using Lookery.com, the service Scott Rafer founded after he sold MyBlogLog to Yahoo, for almost two months now to get a little more data about you and we like what we see!

According to Lookery more than 37% of our readers are female and the majority of our visitors are between 18 and 24 years old/young.

Site Profile for The Next Web Blog - Lookery

Should this influence our blogging? Of course! It is important to know who you are writing for. So what should we change? How do you write for 18-24 women? What are 35-44 year old men interested in?

Another question: is Lookery right? Is the collected data correct? Lets find out!

[poll id="5"]

TheNextWeb.org: Lies, damned lies, and statistics

Boris Written on 30th July 2008                                                                                                              5 COMMENTS some text
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

On May 27, 2008 I reported here that we had received 32,000 unique visitors in the last 30 days. Since then we have written another 266 posts which brings our total to 824. Those posts are attracting more visitors every day. In the last 30 days we attracted 95,000 unique visitors!

Feed SubscribersToday we also passed another milestone: 4000 feed subscribers!

Check out that graph. How many subscribers will we have in 12 months? If you haven’t subscribed yet you can do that now by clicking here.

The most popular search terms:
1: nasza klasa
2: nico nico douga
3: the next web
4: leah culver
5: nasza-klasa
6: photofree
7: snagfilm

Our top 3 most viewed posts. Not sure if that is the same as ‘popular’ but it is the only thing I can find easily:

1: Reality in Sweden: download a HD DVD in two seconds
2: 3 reasons why Knol will beat Wikipedia
3: Nasza-klasa: Polish example of the copy-cat approach

We are getting a lot of views from StumbleUpOn and news.ycombinator.com lately.

I would have loved to include more detailed graphs about our stats but I guess this one just sums it all up better than any other graph I can think of:

TheNextWeb.org: Lies, damned lies, and statistics
Keep reading, commenting, sharing and sending in tips and thanks for sticking with us…

TheNextWeb.org: Moving up in the world!

Boris Written on 27th May 2008                                                                                                              14 COMMENTS some text
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

The Next Web - Now! on TechnoratiAccording to Technorati there are more than 120 million blogs, up from 100,000 in 2003. Starting a blog is easy but maintaining it is harder. Only 7 million are actively updated at least every 3 months.

“Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.”

As you know this blog is updated every day and 7 days a week since we officially launched on January 7, 2008 and it seems that we are doing a good job because today we entered the ‘top 5000′ of the most authoritative blogs in the world.

We still have a long way to go (our rank is Rank: 4,564 so there are still 4463 in front of us) until we make it to the top 100 blogs. But we can dream, right?

Our ‘authority” at Technorati:
View blog authority

In the mean time keep sending us tips, placing comments and linking to us and don’t forget to subscribe to our RSS feed if you haven’t yet.

A few more statistics about thenextweb.org: 32000 unique visitors in the last 30 days spent and average of 2 minutes and 13 seconds per visit on our 558 posts. The most common way of visiting our site is via Google Reader and Netvibes. People came to our blog by searching for “the next web” (137), “htc diamond” (125) “next web” (115) “nico nico douga” (105), “olsen twins” (91), “nextweb” (83) and “something funny” (72).


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