Just like Microsoft was the dartboard of the Internet for so many years simply because of its sheer size and “power”, Google has become the latest easy target.

Over the weekend, Danny Sullivan wrote a post alerting the world to the addition of a Google+ share box on Google’s homepage. We’ve known that this change was coming for two weeks, but it appears that Sullivan just got the update and it doesn’t sound like he’s a fan.

In his post, Sullivan states the following:

Personally, if (sic) find it intrusive. I don’t get why I want to go to the Google home page to share content on Google+. Rather, I’ll go to Google+, if I want to do that.

Ok, so Danny Sullivan doesn’t like the homepage change. Interestingly enough he goes on to share the following thoughts about the feature towards the end of his post:

Disappointingly, the box has no intelligence to it. If you’re on Google Maps and want to share a link to a location, you have to use a different sharing option. On Google News and want to share the page you’re viewing? Copy and paste the URL is the option. Done a search and want to share those search results? Copy and paste again.

Here’s the part where I get completely confused. He’s not a fan of the feature on the homepage but wished it were better? That’s the problem with how people are handling anything that Google does these days. It seems like everyone wants them to do absolutely nothing, stand pat on what it has, and cease to innovate. Either that or everything they do is flat out wrong. This approach of course goes against everything that makes the Internet so amazing in the first place.

Folks, we can’t have our cake and eat it too. We can’t sit back and complain about every single thing that Google does while we continue to use its existing services on the daily. It’s not only annoying, but it’s completely counter-productive to the web’s ecosystem.

Pando Daily’s Sarah Lacy takes Sullivan’s thoughts to a new level:

We simply don’t need another social network, no matter how great your circles are or how badly Larry Page wants to have one.

She even bolded that statement in her post entitled “This Is Just Getting Sad, Larry: Google’s Latest Effort to Prop Up Google+“. You didn’t even need to read the article to grok how Lacy feels about Google’s entrance into the world of social.

How dare Google change anything at all? How dare Google attempt to make itself a more valuable company by allowing people to share things? How could a company so large make so many stupid mistakes? Maybe they’re not making any mistakes at all and the only mistake being made is the fact that a few folks just don’t like change and need something to bitch about.

Lacy states matter-of-factly that Google is “six years too late to the party” when it comes to social. Last time I checked, Apple was later than that to the mobile phone party. The whole “late” argument is tired and old in and of itself, so I think we should start scoring Google on the merits of its actual work and evolution.

Forget the numbers and the fact that Google+ is barely six months old and start giving some credit where credit is due. All of the reasons why Lacy illustrates as reasons why Google should just “sit this one out” are exactly the reason why it’s rather impressive that Google is building its social products right before our very eyes. Instead of low blows and shallow doubts, I’d much rather continue to watch Google evolve and complain when it’s fair to complain.

For example, I completely agree with Danny Sullivan on the point that the Google+ share box that is viewable on all Google products should be smarter. Is it a complete failure though? No, absolutely not. What’s happened though is Google is too big for us to hug and have drinks with anymore. It’s not a startup, it won’t listen to and value every single word the tech press prints. Therefore, it must get shit on regularly. Just like we shit on Microsoft.

What Lacy and Sullivan aren’t pointing out is that the social features the company are incorporating to its already popular products are a complete shift for the company and its culture. For the first time ever there are Google employees interacting with its users, getting feedback on features, and being quite open with the press. Google isn’t building a social network, it is becoming a social company. Show me an example of a company who has made that move.

Just because it’s going public, Facebook doesn’t own the world of social networking. If we subscribed to that line of thinking we’d all still be using Friendster because Facebook was “late to the party”.

Also, and this is just a reminder, you don’t have to use any of Google’s social features at all. You can turn them off for search and you don’t have to click the share button anywhere else.

It’s inevitable there will be the next Steve Jobs, Mark Zuckerberg, Google or Facebook, the question is; where in the world will they come from? As the cost of innovation decreases and governments all over the world invest in startups to try and create the next Silicon Valley, entrepreneurship and startup culture is now a global story where more people than ever are plugged in and switched on.

In association with our sponsors i/o Ventures, Tropo and Endeavor we are launching Startup World - a global competition to find the world’s most innovative startups. We will be holding pitching competitions in 36 cities world wide with the winners of the regional heats flying to Silicon Valley to battle it out in the grand final amongst a panel of expert judges to be crowned the world’s best startup.

Much like competing on American Idol, selling a business idea requires raw talent, mastery of the material, and command performance. So this year we’ve launched Startup World — our global answer to the hit singing competition.

Whilst there’s certainly advantages to building startups in Silicon Valley due to the sheer amount of entrepreneurs, venture capital and access to talent, startups and entrepreneurship are movements happening all over the world.

We have partnered with local accelerators and organizations in each city to help us put on the regional pitch events, for example in Chile, Startup Chile, the US, Startup America, the UK Seedcamp and Startup Britain, Canada Startup Canada and in Rwanda the Digital Opportunity Trust. You can see a full list of partners and advisors here: 

Why are we doing this?

Silicon Valley is the highest producer of technology companies in the world, but as the cost of innovation comes down entrepreneurs all over the planet having the tools they need to get startups off the ground and reaching a global consumer base online. While most media is currently focusing on Silicon Valley, we want to shine a light on entrepreneurs in emerging markets and give their technology a place on the world stage in front of international media.

What are the criteria for entry?

• To enter Startup World, your startup must have been launched within the last 2 years
• If your startup has received external funding, it can only be funding up to $2M USD
• You must have a demonstrable product or service
• You must be prepared to talk about your product and service in public and have it demonstrated and recorded for public broadcast
• Pitch and application documents must be in English or you must provide a translator
• The startup can be across any field; clean tech or consumer tech for example, but must be for profit

The Prizes 

Regional heat winners will receive:

• Subsidized flight to San Francisco and a chance to pitch in front of world renowned investors
• International media coverage

The Startup World champion will receive:

• Crowned as Startup World’s Global Winner
• International media coverage
• A three-month incubation period at i/o Ventures worth $30,000

If you’re in San Francisco tonight  you can come to our launch event where you will hear about the current state of startup culture globally, with a great list of speakers including author Sarah Lacy who wrote a book on global startup culture; Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos. Sign up here

Coming to a city near you? To apply all you need to do is answer 10 questions about your startup. Applications will open up continent by continent, starting with South America. Check our blog to see when applications are open. Got a question or want to sponsor email info@startupworld.tv