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	<title>The Next Web &#187; Rumors</title>
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		<title>Video Proof that new iPhone/Tablet OS could be called &#8220;iOS&#8221;</title>
		<link>http://thenextweb.com/apple/2010/01/27/video-proof-iphonetablet-os-called-ios/</link>
		<comments>http://thenextweb.com/apple/2010/01/27/video-proof-iphonetablet-os-called-ios/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 01:22:32 +0000</pubDate>
		<dc:creator>Zee</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Rumors]]></category>

		<guid isPermaLink="false">http://thenextweb.com/apple/?p=1415</guid>
		<description><![CDATA[<br />A MacDailyNews tipster has revealed shaky video footage of what looks like a poster matching the invitations for Apple&#8217;s upcoming event. The video features &#8220;iOS&#8221; text and could quite possibly...]]></description>
			<content:encoded><![CDATA[<br /><p>A <a href="http://macdailynews.com/index.php/weblog/comments/23820/">MacDailyNews</a> tipster has revealed shaky video footage of what looks like a poster matching the invitations for Apple&#8217;s upcoming event. The video features &#8220;iOS&#8221; text and could quite possibly have been recorded backstage or during rehearsals of some sort. Of course, it could also be a teenager having a bit of fun in his bedroom.</p>
<p>With all the rumors floating about it&#8217;s difficult to confirm anything, but this is an intriguing development and could signal what we basically <a href="http://thenextweb.com/apple/2010/01/27/confirms-apple-tablet-based-iphone-os-150000-apps/">already know</a> &#8211; the next iPhone OS (4.0) will also run on the tablet.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/nOxbLU_32jI&amp;hl=en_GB&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/nOxbLU_32jI&amp;hl=en_GB&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Thanks <a href="http://twitter.com/mrinaldesai">Mrinal Desai</a></p>
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		<title>How to fake your own Apple rumour</title>
		<link>http://thenextweb.com/apple/2010/01/27/fake-apple-rumour/</link>
		<comments>http://thenextweb.com/apple/2010/01/27/fake-apple-rumour/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 22:05:24 +0000</pubDate>
		<dc:creator>Martin Bryant</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Rumors]]></category>

		<guid isPermaLink="false">http://thenextweb.com/apple/?p=1346</guid>
		<description><![CDATA[<img width="275" height="245" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2010/02/overall.png" alt="Overall" title="Overall" /><br />With less than 24 hours to go until Steve Jobs reveals something most likely tablet-shaped, the rumourmill has reached overdrive. As there are so many whispers floating around, we thought...]]></description>
			<content:encoded><![CDATA[<img width="275" height="245" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2010/02/overall.png" alt="overall How to fake your own Apple rumour" title="overall photo"  /><br /><p><img src="http://cdn.thenextweb.com/files/2010/01/iphone_video_chat-300x225.jpg" alt="iphone video chat 300x225 How to fake your own Apple rumour" title="iphone video chat 300x225 photo" width="300" height="225" class="alignright size-medium wp-image-1348" />With less than 24 hours to go until Steve Jobs reveals something most likely tablet-shaped, the rumourmill has reached overdrive.</p>
<p>As there are so many whispers floating around, we thought we would take a timely look at how Apple rumours work.</p>
<p>We&#8217;re not talking about obviously fake renders, we&#8217;re dealing here with the images and videos that were deliberately faked, seemed credible and got treated quite seriously by tech blogs around the world. <!--more--></p>
<p>These rumours are deliberately seeded to bloggers in the hope that they&#8217;ll get published, but who sends them in and why? What are the best tactics to get your rumour published?</p>
<h3>Who creates Apple rumours?</h3>
<p>It&#8217;s hard to say as most are submitted to blogs as anonymous tips or show up on forums and image sharing sites using recently-created accounts with few personal details. In most cases, we&#8217;d wager, bored attention-seekers with passable graphic design skills are to blame but there&#8217;s <a href="http://gizmodo.com/5427058/apple-gestapo-how-apple-hunts-down-leaks">evidence</a> that Apple deliberately seeds rumours to expose untrustworthy employees and throw the media off the scent of what they&#8217;re really up to.</p>
<p>So, once a rumour-monger has decided to put out fake information, what are their tactics?</p>
<h3>Fake ads</h3>
<p>Let&#8217;s face it, for your rumour to be credible you need evidence and mocking up a fake ad is the perfect way to get fanboys drooling.</p>
<p><img class="alignnone size-full wp-image-1347" title="mobileme iphone photo" src="http://cdn.thenextweb.com/files/2010/01/mobileme_iphone.jpg" alt="mobileme iphone How to fake your own Apple rumour" width="410" height="307" /></p>
<p>Believe it or not, this was seriously considered by some to be an ad for the iPhone back in 1996. When <a href="http://www.macdailynews.com/index.php/weblog/comments/12029/">MacDailyNews covered this rumoured iPhone</a> they were skeptical but thought there was a chance that the images could be genuine.</p>
<p>There also seemed to be some suggestion that the phone would be called the Mobile Me phone. The images were originally uploaded to a site called AMobileMe.com but have since been removed. Mobile Me, an Apple trademark, later of course became the name of company&#8217;s email, calendar, photo and file hosting service.</p>
<p><img class="alignnone size-full wp-image-1348" title="iphone video chat photo" src="http://cdn.thenextweb.com/files/2010/01/iphone_video_chat.jpg" alt="iphone video chat How to fake your own Apple rumour" width="500" height="375" /></p>
<p>Before the launch of the iPhone 3G, many thought it would have a front-facing camera. These images, supposedly snapped from the screen of a graphic designer working on an ad for Apple, added credence to the idea. They had been uploaded to an <a href="http://www.flickr.com/photos/27431673@N02/">anonymous Flickr account</a> but within minutes of the real iPhone 3G&#8217;s announcement they were forgotten.</p>
<h3>Fake sales inventories</h3>
<p><img class="alignnone" src="http://thenextweb.com/wp-content/uploads/2009/06/pict2-600x450.png" alt="pict2 600x450 How to fake your own Apple rumour" width="600" height="450" title="pict2 600x450 photo" /></p>
<p>Easy to fake and easy to believe, sales inventory screens supposedly snapped by rogue retail staff are a great way to draw people into a web of lies. This image above came from an <a href="http://www.ispazio.net/41236/12-varianti-per-il-prossimo-iphone-memoria-da-32-e-64-gb-supporto-ichat-e-7-colorazioni">Italian blog</a> and promised that the third generation iPhone would be called the iPhone Video iChat, available in sizes up to 64GB in a variety of colours including &#8220;Yellow with Fluffy Bunnies&#8221;.</p>
<p>With an absence of real information some people will believe anything. The true iPhone 3GS was available in sizes up to 32GB and there wasn&#8217;t a fluffy bunny in sight.</p>
<h3>&#8216;BlurryCam&#8217; shots</h3>
<p>Take a really bad shot of your fake device and A) makes it appear like it was taken by someone desperate not to get caught and B) it obscures what a bad fake it is. This shot, posted originally to Web-Mobile.net, covers both of those bases well.</p>
<p><img class="alignnone size-full wp-image-1351" title="iPhone blurrycam photo" src="http://cdn.thenextweb.com/files/2010/01/iPhone-blurrycam.jpg" alt="iPhone blurrycam How to fake your own Apple rumour" width="350" height="263" /></p>
<p>As <a href="http://www.engadget.com/2008/06/07/loads-of-fake-apple-shots-hit-the-web-3g-iphone-pre-wwdc-editio/2">Engadget noted at the time</a>,</p>
<ul style="margin-top: 15px; margin-right: 25px; margin-bottom: 15px; margin-left: 35px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">
<blockquote>
<li style="padding: 0px; margin: 0px;"><em>&#8220;Really? Apple sent out a single boxed 3G iPhone totally unguarded with only a confidentiality letter to keep it safe? Please.</em></li>
<li style="padding: 0px; margin: 0px;"><em>Wait, no, the iPhone didn&#8217;t even come with the letter &#8212; the stamp has been blacked out. So Apple mailed this letter separate from the supposed super-NDA device? Really.&#8221;</em></li>
</blockquote>
</ul>
<h3>&#8216;WobblyCam&#8217; videos</h3>
<p>The moving equivalent of BlurryCam, these videos tease us with just enough information to get us excited and then let us down in the end. This &#8216;Tablet&#8217; video from last summer looks like it&#8217;s been mocked up on an LCD screen when a real tablet would undoubtedly have a hard screen. The trouble for rumourmongers is that these are much harder to </p>
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<h3>So, what have we learned?</h3>
<p>We&#8217;ve learned by following the simple steps above you too can help give blogs pages views and help build the Apple hype machine! Even if you&#8217;re ashamed of yourself for sending out such a ridiculous rumour, don&#8217;t worry &#8211; your poor Photoshop work will be forgotten as soon as there&#8217;s an official Apple announcement. Still, you get the quiet satisfaction that you duped a load of Apple fanboys.</p>
<p>So, take some time, create a convincing fake and we&#8217;ll see you next time the Apple rumourmill fires up.</p>
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		<title>The Apple Tablet Delayed Until June? Battery Life An Issue?</title>
		<link>http://thenextweb.com/apple/2010/01/20/apple-tablet-delayed-june-battery-life-issue/</link>
		<comments>http://thenextweb.com/apple/2010/01/20/apple-tablet-delayed-june-battery-life-issue/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:20:45 +0000</pubDate>
		<dc:creator>Alex Wilhelm</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Rumors]]></category>

		<guid isPermaLink="false">http://thenextweb.com/apple/?p=1073</guid>
		<description><![CDATA[<img width="360" height="245" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2010/01/apple_tablet.jpg" alt="apple_tablet" title="apple_tablet" /><br />Just when you thought that you were out of the Apple tablet rumor mill, we pull you right back in. According to Shawn Wu from Kaufman Bros. the tablet will...]]></description>
			<content:encoded><![CDATA[<img width="360" height="245" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2010/01/apple_tablet.jpg" alt="apple tablet The Apple Tablet Delayed Until June? Battery Life An Issue?" title="apple tablet photo"  /><br /><p><img class="alignright size-medium wp-image-1074" title="apple tablet 300x204 photo" src="http://cdn.thenextweb.com/files/2010/01/apple_tablet-300x204.jpg" alt="apple tablet 300x204 The Apple Tablet Delayed Until June? Battery Life An Issue?" width="300" height="204" />Just when you thought that you were out of the Apple tablet rumor mill, we pull you right back in. According to Shawn Wu from Kaufman Bros. the tablet will most likely be delayed until June.</p>
<p>But he did not stop there, also revealing that the device will cost around $999 (the price rumor of the day), and is not intended to replace a Mac, but to be something of a &#8220;super iPod Touch.&#8221;</p>
<p>That sounds like a very, very expensive Crunchpad minus the open.</p>
<p>We have now heard 100,089,092,988 Apple tablet rumors. I am sincerely excited for the event to come so that everyone can stop spinning this so hard they are turning their keyboards into desktop gyroscopes.<!--more--></p>
<p>More from Wu, the tablet should be delayed due to &#8220;battery life and durability&#8221; issues. Fair enough. If that is true, then Apple just got a second free round of PR: one when they unveil, and another when they release. Even when Apple fails, it wins.</p>
<p>I might buy one, you might buy one, if only we actually knew what it was. The 27th cannot come quickly enough.</p>
<p><em>Story via <a href="http://www.appleinsider.com/articles/10/01/19/minor_issues_could_result_in_june_launch_for_999_apple_tablet.html">AppleInsider</a>.</em></p>
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