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‘Selling’ is a dirty word on Twitter, new figures show

Martin Written on 24th June 2009                                                                                                              4 COMMENTS some text
Martin Bryant, Co-founder, Social Media Café Manchester

‘Selling’ is a dirty word on Twitter, new figures showFigures released today reveal that it’s online media sites that are the main benefactor of Twitter’s phenomenal growth over the past year. Hitwise UK’s figures reveal that while Twitter users love to click on links to entertainment, social networks and news; retail sites are barely on their radar.

During May this year 55.9% of UK traffic from Twitter went to content-driven online media sites whereas only 9.5% of traffic went to retail. This difference is in stark contrast to traffic from Google UK, which was much more evenly distributed among different types of site.

So why is Twitter so beneficial for media outlets and not so good for retailers? The answer lies in the type of community Twitter has developed. Twitter users love to share news, interesting blog posts and funny videos but ‘selling’ is still seen as a dirty word. (more…)

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Poor Mona Lisa: Apple takes over the Louvre

Ernst-Jan Written on 6th June 2008                                                                                                              0 COMMENTS some text
Ernst-Jan Pfauth, editor in chief

The line for the Louvre museum will get some serious competition as there’s a new touristic highlight coming up which might attract too many visitors as well. Apple enters the museum area with the opening of a new flagship store. Who will win? The faint smile of the Mona Lisa or one of Steve Jobs’ new shiny gadgets?

Bar in the LouvreThe upcoming store has something in common with the ones in New York (Fifth Avenue) and London (Regent street), it’s located at one of world’s busiest touristic hot spots. Every year, 8.3 million visitors stroll by. A large percentage of those people won’t be able to resist the wonderfully designed window displays of the 7,696-square-feet store.

When we – The Next Web team – harassed Parisian Web 2.0 companies during the Open Office Road Trip last February, Charles Nouÿrit from MyID.is took us to a bar in the Louvre. I remember that when we were enjoying the over-priced cocktails of Le Saut du Loup, we praised the rather impressive atmosphere of the gigantic building (see picture). I’m sure Jobs thought the same thing when exploring the new location for his next retail hit.

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