Microsoft Tags Beta: See it. Snap it. Save or share it.

Written on 13th January 2009                                                                                                              9 COMMENTS
David Petherick, Contributing Editor, United Kingdom

At The Next Web, we keep our antennae tuned, and Microsoft has currently only announced Microsoft Tags Beta in the USA. But as the software and web site are available globally, we thought you’d need to know – now.

This is how Microsoft describes its new service, which has been available since the 7th of January 2009 and was showcased at the CES 2009 show: —

Microsoft Tag instantly connects you to more information and entertainment – without typing long URLs or texting short code. Simply snap the Tag with your mobile phone, and Microsoft Tag takes you there!

The idea is probably familiar to those of you who know about QR Codes, or were at The Next Web Conference in April 2008, when Robert Scoble gave a keynote address wearing a QR Coded T-shirt. (Photo of Robert Scoble by Guido van Nispen). And QR Codes have been around for a number of years – they are heavily used in Japanese newspapers and magazines, for example.

The main differences with Microsoft Tag are as follows: -

• Every scan your phone makes gets tracked by MS servers
• The Microsoft Tags are coloured, as opposed to monochrome for QR Codes
• Tags can be designed with expiry dates to encourage instant use
• Tags are designed to be scanned at scale (for outdoor posters etc)

Microsoft is using its formidable marketing skills to package this attractively for consumers and businesses – and from the promotional material, it’s doing a good job of avoiding the geeky, and keeping things simple and clear. You can download the free Microsoft Tags mobile software for your phone at http://gettag.mobi – and try it out on the tag below to grab the author’s vCard data. Software is currently available for J2ME, Symbian S60, iPhone, Blackberry and of course Windows Mobile phones. This is in fact, only Microsoft’s second iPhone application, after its image viewer SeaDragon.

I expect future developments of this will see more formats become available to allow, for example, pre-scripted SMS contact, and to allow ‘callback’ or text chat interaction. I also would expect this to be used, for example to provide data downloads back to the phone, which can then can be displayed at point of sale to redeem vouchers, or even act as an electronic entrance ticket. Integrate it with Microsoft ID and Passport services, and you might have something very powerful – especially as it can all be harnessed by a device that rarely leaves the side of its owner.

Creating and Managing Tags

In the back-end at the Tags site, creating tags is very simple. You need a Microsoft ID to create tags, and can create a PDF, WMF or XPS file in a variety of sizes. You can make the Tag have an ‘action’ of a URL, Free Text, vCard, or Dialer, and you can also set start and end dates on the tags – useful for competition-style entries. The fact that you can, as the creator of a code, view reports (aside from potential privacy concerns for users of the service) will help you track the return you get on a campaign. It’s easy to manage multiple tags, with icons to show what type of tag you’re selecting, and you can categorise, expire and delete tags readily. [screen shot]

The Next Web acknowledges Steven Livingstone-Pérez for alerting us to Microsoft Tags via twitter earlier today.

Microsoft, Microsoft tag, mobile, nextweb2008, qr code, qrcode, robert scoble

9 Comments »

2D codes already work! Just check out Japan

Written on 12th February 2008                                                                                                              16 COMMENTS
Mike Sheetal, Next Web WebTipr in Japan

Yesterday Ernst-Jan Pfauth wrote a story about the use of 2D barcodes as shortcuts to mobile web sites. What a lot of people in Europe don’t realize is that 2D barcodes are already a success story, … just not in Europe.

In Japan a local version of the 2D barcode called QR Codes (Quick Response Codes) has widespread acceptance and a very large user base. All handsets released on the Japanese market these days (and actually for the last several years) have been preloaded with a QR code reader. This makes the QRcodes available to pretty much everyone with a standard handset. The numbers are somewhere around 90-95 million people out of 100 million mobile subscribers. That is a pretty large potential audience for the technology.

[ UPDATE: previously I used some old research data for some of the numbers. The reality now is actually a much better percentage and I have changed the numbers below accordingly based on a 2007 study]

In Japan about 80% 95% of people know what a QRcode does and just over 50% of people in Japan 93% of those people have used them. That may not sound like a screaming majority That is a pretty good majority, but and in terms of certain youth markets, that covers an almost complete coverage and puts the technology in a position where it can be a seamless part of any ad campaign already…. and actually it is already a part of just about every ad campaign.

A standard fashion magazine in Japan will be filled with codes with direct links to the mobile shopping page for the product depicted or an mobile competition form to fill out. The also are found on business cards as a short cut to add someones details to your address book. You can search popular coupon magazine, Hot Pepper, for QR codes you can scan and then show the resulting mobile web site page at restaurant to receive a discount. The system is everywhere and highly successful. (more…)

japan, mobile, mobile barcoding, qrcode

16 Comments »