Microsoft Tags Beta: See it. Snap it. Save or share it.

Written on 13th January 2009                                                                                                              9 COMMENTS
David Petherick, Contributing Editor, United Kingdom

At The Next Web, we keep our antennae tuned, and Microsoft has currently only announced Microsoft Tags Beta in the USA. But as the software and web site are available globally, we thought you’d need to know – now.

This is how Microsoft describes its new service, which has been available since the 7th of January 2009 and was showcased at the CES 2009 show: —

Microsoft Tag instantly connects you to more information and entertainment – without typing long URLs or texting short code. Simply snap the Tag with your mobile phone, and Microsoft Tag takes you there!

The idea is probably familiar to those of you who know about QR Codes, or were at The Next Web Conference in April 2008, when Robert Scoble gave a keynote address wearing a QR Coded T-shirt. (Photo of Robert Scoble by Guido van Nispen). And QR Codes have been around for a number of years – they are heavily used in Japanese newspapers and magazines, for example.

The main differences with Microsoft Tag are as follows: -

• Every scan your phone makes gets tracked by MS servers
• The Microsoft Tags are coloured, as opposed to monochrome for QR Codes
• Tags can be designed with expiry dates to encourage instant use
• Tags are designed to be scanned at scale (for outdoor posters etc)

Microsoft is using its formidable marketing skills to package this attractively for consumers and businesses – and from the promotional material, it’s doing a good job of avoiding the geeky, and keeping things simple and clear. You can download the free Microsoft Tags mobile software for your phone at http://gettag.mobi – and try it out on the tag below to grab the author’s vCard data. Software is currently available for J2ME, Symbian S60, iPhone, Blackberry and of course Windows Mobile phones. This is in fact, only Microsoft’s second iPhone application, after its image viewer SeaDragon.

I expect future developments of this will see more formats become available to allow, for example, pre-scripted SMS contact, and to allow ‘callback’ or text chat interaction. I also would expect this to be used, for example to provide data downloads back to the phone, which can then can be displayed at point of sale to redeem vouchers, or even act as an electronic entrance ticket. Integrate it with Microsoft ID and Passport services, and you might have something very powerful – especially as it can all be harnessed by a device that rarely leaves the side of its owner.

Creating and Managing Tags

In the back-end at the Tags site, creating tags is very simple. You need a Microsoft ID to create tags, and can create a PDF, WMF or XPS file in a variety of sizes. You can make the Tag have an ‘action’ of a URL, Free Text, vCard, or Dialer, and you can also set start and end dates on the tags – useful for competition-style entries. The fact that you can, as the creator of a code, view reports (aside from potential privacy concerns for users of the service) will help you track the return you get on a campaign. It’s easy to manage multiple tags, with icons to show what type of tag you’re selecting, and you can categorise, expire and delete tags readily. [screen shot]

The Next Web acknowledges Steven Livingstone-Pérez for alerting us to Microsoft Tags via twitter earlier today.

Tagmore connects the online world with the off line one

Written on 22nd March 2008                                                                                                              1 COMMENT
Ernst-Jan Pfauth, editor in chief

Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.

As I’ve promised you last week, I will interview the start-ups who participated in the start-up rally of PLUGG 2008/ This time we’re interviewing Alberto Naranjo Galet from Tagmore. This is a company that focuses on connection online content with off line content by using a mobile device. As our WebTipr from Japan reported, this is normal in Japan and other Asian countries. Yet in the US and Europe there’s a whole lot to do before it gets common. Tagmore is one of the pioneers that are ahead of a new trend. If you want to know more about the technology, I suggest you read this thorough post by Mike Butcher.

How did you come up with the idea of Tagmore?

“I think it was a thinking process that lasted 10 years. I have always dreamed with the idea of linking the physical world with the “virtual one”, under the influence of William Gibson’s novels and the virtual/expanded reality concepts. Thanks to the Tagmore architecture a physical object is the object itself, plus dynamic rich data, plus communities and networks of real people around the physical object. So we basically hyperlink this physical object in a secure way, and offer services around it. We can issue secure mobile tickets and coupons, enable smart shopping or launch mobile marketing campaigns with 2D barcodes and RFID based technology. That’s bringing the future to present in a way that’s usable for businesses, don’t you think so?” (more…)

Japanese magazine filled with only QR codes

Written on 14th March 2008                                                                                                              7 COMMENTS
Mike Sheetal, Next Web WebTipr in Japan

I was tipped off via Peter at Bubblefoundry and an article over at CScout Japan about a magazine that is out currently here in Japan that is filled with pretty much only free things that you can download from QRcodes with your mobile phone.

The Magazine is called Tada Gets (site is made for mobile and is all in Japanese), which basically means “get it free”. The pages are filled with a little text and/or image explaining what you can get and then the QR code that will get you to a mobile website where you can download the free content.

I mentioned earlier that the use of 2D codes in Japan was already a reality and this is just one example of how they are tightly integrated into the lives of Japanese people on a daily basis.

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Here’s the QR Code for The Next Web Blog URL. You can get your free QR code for your URL from the great guys at mofuse.com

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