Portfolio service Fresh.li addressing the untapped potential of non-geeks

Written on 25th August 2008                                                                                                              3 COMMENTS
Ernst-Jan Pfauth, editor in chief

Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.

This time we’re interviewing Tijs Teulings. He runs a small web agency called Automatique and has been busy building the online portfolio service startup Fresh.li during the evenings. Now that he’s finished, I’m glad to interview him about his “shoestring-project”. Thanks to outsourcing some of the work and keeping his regular clients, Tijs managed to keep the costs under €5k. Let’s hear the details…

How did you come up with the idea of Fresh.li?

“Well my main source of income is my web development business, I do technical design and build web apps for businesses small and large. For some reason family and friends always seemed to think this implied that I would be more than willing to build a nice website for them, maybe in return for a cake or a hug. Other freelancers might nod in recognition at this point. Enticing as these offers where fact of the matter was that I never really had the time to build these websites for them, much less keep them up to date. This never ending deluge of requests together with the fact that a lot of my family and friends tend to dabble in the arts lead to the idea that I would be well served with a generalized tool that would allow me to quickly setup an online portfolio and that would allow the artist in question to maintain it themselves. So what started as a website and CMS for my mother quickly turned into a full fledged consumer product.” (more…)

five questions for start-ups, fresh.li, non-geeks, portfolio, the hague, the masses, The Netherlands

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