Check out this one, called Facebook Made More Money Than…, which is accumulating all of the things that Facebook made more money than today. You can even submit your own.

My personal favorite? 66 sets of Winklevoss twins.

Simply click the arrow on the timeline and enter your own answer and source link:

By the end of the day, it’ll be interesting to see how many submissions the site can get and how creative all of you can be. Go get in on the action!

➤ Facebook Made More Money Than…

We told you about an interesting startup called StartApp a few months ago, as it had just raised $4.3M to help Android developers make some money from their apps.

Advertising embedded in apps don’t tend to do well, plus it can hurt the experience for end users. StartApp came up with a solution that allows Android developers to bundle a search app with their own and make some money each time a user performs a search using it.

In addition to its funding, the company tells me that it hit a major milestone today, by serving up its 100 millionth download. That means 100M apps using its advertising SDK has been downloaded by consumers. That’s super impressive.

At first it sounded a little spammy to me, but I had a chance to sit down with the company founder while I was visiting Israel and it seems like everyone involved has been happy with the service’s performance thus far.

One of the questions I had for the team was how users were responding to another app being installed on their device in addition to the one that they chose to download in the first place, and it seemed like there had been little, if any, pushback. While StartApp can’t track how many users delete the embedded monetizable search app, it says that the traffic it generates is astounding and is making a fair amount of money for the company as well as Android Developers.

In response to some of my concerns regarding the “spammy” aspects of the program, the company said that it would introduce a new EULA which alerted users to the fact that they would also be getting the search app through StartApp. That has been introduced today:

If you’re an Android developer and haven’t found the write solution to make some money from your app, other than charging for it of course, then StartApp is definitely worth taking a look at and perhaps giving a trial run. You can always remove it later and resubmit your app, since Android’s review process, or lack thereof, allows for quick updates.

➤ StartApp

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The Internet is such a wonderful thing, isn’t it? I mean, it’s brought us together today to talk about things like how social media affect your spending habits. That has to count for something, right?

The question isn’t whether social services on the Web influence how we spend money, but rather how they affect your habits. At the end of the day businesses can’t survive without making money, and that’s why we’re seeing a flood of social services that might push you over the ledge to buy that new shiny thing that you probably can’t afford. That’s how they’re going to make money, after all.

We’ve all seen how social media can influence our spending and I’ve had a recent example that illustrates this topic perfectly. A friend of mine posted a cool pair of Converse sneakers on Facebook that, get this, had Dr. Seuss characters on them. How cool is that? I clicked the link and saw that they were on sale. Without thinking twice, I purchased a pair of the shoes for myself and less than 3 days later, I was wearing them on my feet.

Social media totally affected my spending habits in that scenario and it did it in three ways; influence, information, and yes, indiscretion. Let’s take a look closely at each of these.

Influence

In the scenario that I explained above, I was clearly influenced by a friend of mine on Facebook. When I saw the link with a picture of the shoes I jumped at clicking on them because I trust my friend, she’s pretty good at finding cool stuff. If she took the time to post the shoes, then they’re clearly worth at least looking at.

The only thing that she posted along with her link was the word “WANT”. Clearly, these are shoes that haven’t just gotten her attention, she might actually buy a pair. She’s already gone through the process of finding the item, blessing them as “cool”, and then shared them out to her friends. All of the “hard work” was done for me, all I had to do was check them out.

Information

Along with the influence of a friend on a site like Twitter or Facebook, they’re giving you the information that you need before you take your credit card out to make a purchase. When it comes to sharing items for purchase on the web, you’re usually sent directly to the order page for that item. These are well thought out landing pages that companies are banking on sealing the deal once you visit.

What will you find when you visit one of these item pages? Information, and a lot of it. You’ll see how many other people “Liked” it on Facebook, reviews from others who have bought it, and tons of beautiful photos. All of the information you would ever need to make a purchase is right there. There’s no need to talk to a salesperson or do any comparison shopping because you have everything packaged up nicely for you.

Indiscretion

Once your friend has shared something and you’ve found the information that supports the originally perceived coolness of it, then it’s time to throw caution to the wind and buy the thing.

Indiscretion is the part of this that makes social media so valuable for companies when it comes to tapping into our spending habits. Our friends have a lot of influence over what we do, where we go, and what we buy. And rightfully so, we trust them and that’s why they’re our friends. Companies know that if they can excite someone about a product, it might turn into a slew of sales for them. Even if the original poster of the cool thing doesn’t buy the item, they’ve blessed it for everyone else.

Once my friends think something cool and the information I’m given backs that up, I will make some pretty foolish purchases. I’ve bought movie-themed items, video games on a whim, and well…Dr. Seuss sneakers. Why? Because the sales cycle was social and fast.

When you’re in a physical store it’s easier to come to your senses and save your money. But even then, I’ve tweeted while I was at Best Buy, hoping that my friends could validate a potential purchase for me with their inherent influence. That’s exactly how social media affects my spending habits, and even as I type it out, it’s unlikely that I’ll pass on the next awesome thing that one of my friends post online.

My generation, and generations to come, are pretty bullet-proof when it comes to advertising and commercials. Big companies know that and that’s why they’re investing in getting themselves into social discussions online. The only time I pay attention to commercials is during the Super Bowl and rarely will I make a purchase just because the commercial was cool.

That’s right, I trust my friends a lot and I’m not afraid to say it. However, it’s exactly what the next wave of e-commerce sites are hoping for and I’ll be preyed on because of it. But that’s cool, keep those Dr. Seuss shoes coming and I’ll keep buying.

Making their way to PayPal’s Innovate 09 Conference in San Francisco this week is an innovative UK based start-up called Expensure that helps friends, flatmates and travel companions track, manage and resolve their shared bills and expenses.

Expensure aims to make your life easier by using a unique algorithm to work out who owes who what in just a few seconds, saving you from the pain of working it all out manually. By comparing who you own money to, who owes you money, and what money these other people owe to each other, Expensure can calculate the easiest way to resolving your financial conundrum as fast as possible.

The tool should come in particularly useful for students and home sharers who are frequently looking for ways to resolve in house disputes over your typical household costs like rent, broadband, gas, food etc.

Expensure also offers a collaborative Shopping List making it quick and easy for flatmates and travelmates to check off who owes money for what.

According to an interview with IndieStartups, co-founder Andrew came up with the idea while “sitting around one day trying to work out who owed who money after about three months of bills and expenses had been accumulated. We had each paid for loads of shared stuff, and owed money for many different bills. In the middle of trying to work it all out for the tenth time we thought, why don’t we just make an app that does it all for you?”

While not the first company to target this niche, see BillMonk and Scred, the company is making headway having managed to secure a place to demo at Paypal’s SF event this week, in a bid to play a part in Paypal’s ambitions to feature a ‘payment resolution’ mechanism in it’s payment platform.

If only Expensure had only been around in my student days…me and housemate Jason would still be friends today.