10 Offbeat Holidays to Celebrate in June
As marketers, your job is to be creative, creative, and more creative. Before a campaign is even launched, you’re already looking for ways to further the creativity and boost performance….
Blog Archives for the tag marketing
The Holy Grail of Content Marketing?
Late last year, marketing strategist David Meerman Scott released an absolute must-read book titled Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media…
Gamification: Adding Stickiness to Your Campaigns
The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering…
Engaging the Social Web: An Interview with Jan Rezab
Entrepreneur Jan Rezab talks with the excited confidence of a man who has the world — or at least the parts he wants — in the palm of his hand. And…
Facebook Hires Ex-Apple Exec as Global Head of Marketing
According to a report by AdAge, Facebook has made a huge hire which will change the way the company markets itself to consumers. In fact, Facebook hasn’t done much marketing…
QR Code Embedded Biz Cards For Your App
Yesterday, I wrote a post about a company called TagMyDoc that found a pretty useful purpose for QR codes. I was hard pressed to find other actual useful purposes for…
Infographic illustrating The Cost of Facebook Marketing
There’s no doubt about it, marketing on Facebook is something businesses are doing more and more as the social network grows closer to one billion members. The Facebook ad team…
Bitly expands to reputation monitoring
According to a report by AdAge, Bitly has pushed out new reputation monitoring and social search features for its popular link shortening and analytics service. Since Twitter has decided to…
Musician launches first location-based treasure hunt campaign with Geocaching
In what appears to be a first, a musician has turned to cult location-based game Geocaching to promote his music. The campaign promoting German-American rock ‘n’ roll violinist David Garrett…
Many Teenagers Are Clueless on QR Codes
There’s been a noticeable increase in the use of QR codes in marketing of late in the west, long after they became a common sight in Japan. However there’s still quite…
