Mobile flirting crosses the ocean: Flirtomatic aims for Americans

Written on 29th January 2009                                                                                                              0 COMMENTS
Ernst-Jan Pfauth, editor in chief

Flirtomatic is a ridiculously popular mobile social network from the UK. That makes sense, as it’s all about sex. Seduce your desired guy or gal via the mobile phone. Currently, 1.3 million folks are concerned with this act of love.

The growth of Flirtomatic is rather spectacular. It had 225,000 registered users in February 2007. What’s even more interesting, is Flirtomatic’s impressive revenue growth. According to a press release in September, it has “skyrocketed” by 475%.

Taking that in account, it’s actually interesting to hear that the service will launch a mobile beta in the U.S. of A. CEO Mark Curtis commented in a press release: “It’s a difficult time in the market, but we’re optimistic that we can enter the US successfully. It will not be easy but if we can replicate some of the success we’ve had in the UK and Germany, generating revenues within six months, we will have taken a major step towards achieving our goals.”

I think the success of Flirtomatic tells us a lot about the future of mobile: it’s gonna be exciting. Sex always leads the way, so Facebook and national networks will follow. I for one, do most of my social networking via iPhone apps.

flirtomatic, germany, Mark Curtis, mobile, mobile phone, social network, united kingdom, United States

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Flirtomatic surprised by its “increasingly savvy” users

Written on 5th November 2008                                                                                                              0 COMMENTS
Ernst-Jan Pfauth, editor in chief

Here’s a mobile start-up that has been underestimating its target audience for a while. Flirtomatic, the UK’s leading mobile and online flirting service, has sent out a press release filled with words of surprise. It basically says: “hey, these customers actually are pretty smart”.

Flirtomatic has conducted a survey to gain some insight on the mobile usage of its users. 5,800 responded, 87% of them completed the ten questions. Here are some of the results that get CEO Mark Curtis excited, copy/pasted from the press release:

• 56% of respondents said that they use bookmarking in order to return to Flirtomatic, a figure much higher than initially expected.
• When asked ‘which best describes your internet connection at home?’ a whopping 84% of users stated they usually use their phone to connect to the Web.
• 38% of users have already invited their friends to join Flirtomatic and a further 57% are considering it

Flirtomatic passed the one million users mark in September. Now that we know a lot of those folks are pretty smart, the future for the London start-up looks brighter than ever.

flirtomatic, Mark Curtis, mobile, mobile phone, Mobile Web, survey, united kingdom

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