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Kampyle: the most sophisticated simple website feedback tool on the web.

Written on 31st March 2009 7 COMMENTS
Zee, Editor in Chief at The Next Web, Principal at WeDoCreative.

Kampyle: the most sophisticated simple website feedback tool on the web. We’ve covered Kampyle before, last year in fact. One year on we’re checking in on the Yossi Vardi backed Israeli startup again, to see where they are now.

Kampyle is a feedback tool designed to offer indepth feedback on your website, whilst given top priority to simplicity and ease of use for admins and site visitors alike. Although first impressions on visiting the site’s homepage may lead you to believe getting started with Kampyle might be a hard work, I can assure you – nothing could be further from the truth. Sign up took a matter of seconds and installation, a matter of minutes.

I was fortunate to have had a discussion with CEO and co-founder Ariel Finkelstein earlier today, who gave me a heads-up on how they’ve been doing, and a taster of their future plans. The most impressive news is that within a year, the startup has gained a total of over 10,000 customers from over 100 different countries, whilst the product itself now supports over 60 languages. The company just last month announced premium features to their current customer base, so figures on uptake of their pay-for products are yet to be released.

Kampyle: the most sophisticated simple website feedback tool on the web.

Although feedback tools may seem a dime a dozen, with the likes of; GetSatisfaction, CrowdSound and UserVoice, Kampyle differentiates themselves by focusing on ensuring feedback is kept between website visitors and the site owners – rather than a forum based offering. Kampyle say that overall user satisfaction from websites using Kampyle has increased by 17% during the last year, with pronounced increase in customer satisfaction, conversion and ROI.

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feedback, Kampyle, Webapp

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Kampyle lowers the barrier of giving feedback

Written on 7th October 2008 5 COMMENTS
Ernst-Jan Pfauth, editor in chief

Almost everybody is eager for feedback. Although the positive remarks are pleasant, in the end it’s all about the criticism. Like Paul Arden, marketing visionary who died this year, once said: “Seek criticism, not praise”. I’m more than happy to hear that you like our news selection, but if there’s something bugging you every time you come here, I rather learn about that.

Israel-based Yossi Vardi start-up Kampyle will help you gather that so-wanted feedback. It’s a tool for webmasters and software developers to gather remarks easily, as Kampyle lowers the barriers for giving feedback. Partly by presenting a Feedback button on every page and also with their very user-friendly forms.

I had an interesting Skype chat with co-founder Eran Savir today. He told me they started developing the service in 2007, went in closed beta in March 2008, and are publicly available since July. That was just the website version, which has 3000 customers world wide. But Kampyle now broadens its target group by launching a new application today, aimed at software developers.

25 percent of software installs go wrong

Savir: “Of all the people who start a software installation, 25 percent decides to cancel it. That means every software developer misses 25 percent of its potential users for reasons unknown. They don’t even know where in the installation process the user pressed the cancel button”.

Where did it go wrong?

Kampyle aims to give more info about these unsatisfied users. Therefor they developed a tool that leads people who’ve just pressed cancel to a feedback page. You can see it for yourself at Mailinfo.com, an email tracking tool that has been testing the Kampyle tool for a while. “About 5 percent of the people who canceled the installation posted feedback”.

Although this doesn’t seem much at first hand, it’s better than nothing. Thanks to the clear and well-designed admin panels of Kampyle, you can easily spot certain trends in feedback. What’s the most problematic place? What’s the most reported feedback on that page? Painful places show up pretty fast (Click for a larger version).

Stay personal

The Kampyle dashboard also contains the option to email all the feedback submitters back by using a email client with a BCC field. If I were you though, I’d send a direct message. Why would you screw it up in the end with a not so personal email if you’ve taken all the trouble to fix a problem?

Let’s start using the web version

Although Savir showed me around in the program, I can only write a good review when I’ve tested Kampyle on you, dear reader. So consider this to be a news post about their new software application and expect a extensive review of the Kampyle web tool later. You can register for the software version here.