Xsights is a new start-up company that has just come out with its Light iPhone app which enables its users to bring print to life. Xsights makes it possible to transform static printed items that can be captured through the cell phone’s camera into an interactive multimedia experience.

Xsights empowers its users and lets them add a creative, personal touch to their printed items. While using Xsights’ advanced technology, users have the ability to take any printed object and connect it with links of their choice. With Xsights Light app, these printed images become a door to endless opportunities of content. Users can “attach” a YouTube trailer, a 3D view of a specific street via Google Maps, a Wikipedia page, a Facebook or Twitter profile or any other link to invitations, greeting cards, photos, maps or business cards.

In addition, with Xsights, users can now also view movie trailers of the top 100 movies showing in US theaters currently by taking pictures of any of the digital images in the “More Things to Capture” section on Xsights website: http://xsights-services.com/Movies.aspx

All of the images that appear in Xsights’ “More Things to Capture” section are already uploaded to their servers, therefore users can take a picture of any of these movie posters, games or logos when they appear in magazines, wall posters, bus stops or anywhere else outside, take a picture and view their relevant clips moments later.

“See it. Capture it. Bring it to life!” is Xsights’ slogan. The Xsights solution enables users to take a picture of any pre-defined object and receive immediate relevant and interactive online data. Xsights inspires its users to imagine a future world where soon everything they see around them will be considered “clickable” from landmarks, wall posters, street signs, ads, theater listings in magazines to book covers or billboards. Clicking on the item with their mobile phone’s camera will allow users to receive additional layers of information and open up doors to endless interactive content. The technology that Xsights specializes in is known as Augmented Reality. Welcome to the world of tomorrow.

Key differentiators of Xsights when compared to its competitors: Only the Xsights application can identify minute objects – even a small icon or text. In addition, Xsights also works in any condition – even if the printed item is wet or crumpled.

Xsights has just launched its iPhone app and will soon launch its BlackBerry version. Other selected J2ME handsets will also get Xsights soon.

Download the Xsights Light application from the iTunes Apple Store here: http://appsto.re/xsightslight.

Want to create your own interactive message? Watch the video below to learn how:

[youtube]http://www.youtube.com/watch?v=_I2cborRBPo[/youtube]

(Disclosure: Xsights is a Blonde 2.0 client)

The iPhone app is the new black. Everyone’s jumping on the bandwagon and this stop its the naked chef, Jamie Oliver. The application designed to provide 20 minute meals at the touch of a button is now available in the appstore for a sobering £4.99.

The application provides a bunch of recipes illustrated with images and video, and a shake-the-iphone-to-find-out-what-you’ll-be-eating-for-dinner feature too…providing you live in Sainsbury’s and have every ingredient in arms reach.

Jamie Oliver 20 Minute Meals (App Store Link)