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Written on 6th August 2008
2 COMMENTS 
Ernst-Jan Pfauth, editor in chief
Women are beautiful. Street photographer Garry Winogrand stated this in 1975 and he’s absolutely right. Online marketeers also agree with him and they don’t leave any chance unused to make some money out of their online presence.
Ask Glam Media, the publishing company that focuses on women and recently acquired ad agencies in the UK and Germany. But the big women marketing-related news of today is the $125 million dollar acquisition of online women’s magazine Daily Candy by Comcast.
Daily Candy – formerly owned by Pilot Group Ventures – sends its subscribers a daily email with tips, news, and info about fashion, food, travel and other glossy magazine-like topics.
Comcast was battling with Viacom to acquire DailyCandy, which allegedly makes 25 million dollars a year. Comcast has beaten the other advertising giant with 5 million dollars. Women are beautiful, especially in the world of online publishing.
Written on 18th July 2008
4 COMMENTS
Joop Dorresteijn, East Asia correspondent
Samir Arora (left) together with TED founder Richard Saul Wurman
Glam media is expanding to Europe and has announced another acquirement in their pursuit. We reported that the female-orientated vertical-advertising company had used their last funding round of a whopping $85 million (54 million euro) to acquire London based Monetize five weeks ago. It seems that Glam is pursuing a German representation as well, as they are working together with Hubert Burda Media and the acquired Codex Media to accelerate their launch in Germany.
Codex had four employees and the founder will operate as the director of sales for Glam Media in Germany, terms are not revealed. “Germany is one of the most advanced advertising markets in the world, we are thrilled to launch Glam Media Germany today at Berlin Fashion Week together with our strategic partner Hubert Burda Media. Glam is committed to leveraging premium content from our network publishers to help German brand advertisers reach the focused women audience.” tells Samir Arora, chairman and CEO, Glam Media. Hubert Burda Media has a leading position in Germany for the People & Style market with a market share of 35%, but is not specifically aimed at the female market, could the 1.3 billion “Glam Scam”, suggesting that Glam isn’t really focused on women sites anymore be true?
Written on 17th June 2008
3 COMMENTS
Ernst-Jan Pfauth, editor in chief
Today was a hefty day for the online ad industry, as two important announcements were made. Technorati has launched an ad network and the utterly successful women-focused ad network Glam Media has acquired Monetise, a London-based digital-ad sales start-up.
Let’s start with the most exciting one: Technorati has launched an ad network for blogs called Technorati Media. They’ve been privately testing the service the last couple of weeks with several advertisers – including T-Mobile, Toyota, and Verizon – and some core sites who reach an audience of 17 million people. CEO Richard Jalichandra wrote in the announcing blog post that “over the next several months, we’ll be adding blogs from the mid and long tail within those verticals.” If he keeps his promise, this might become an interesting network. As for smaller blogs, there isn’t really an alternative for Google Adwords yet. Let’s just hope that at the same time, Technorati will keep improving it’s blog search engine – since it has been pretty slow lately. The recently raised $10 million will probably help.
Speaking of raising money, Glam Media has used its latest staggering round of funding – $85 million dollar – for an acquisition that must help them to “speed the entry into the important U.K. display ad market” – Glam Chairman and CEO Samir Arora said in a release. “Monetise has strong relationships with London advertising agencies and enables Glam to immediately increase its reach in the U.K. market.” All the employees, member sites, and division will be integrated into Glam. Valleywag editor Nicholas Carlson speaks of a “Glam scam” and raises the question whether Glam is still really focused on women sites.
I don’t think Glam minds though, as they’re now operating in a country where the online ad spending is about to take over TV this year.
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