Carsonified Puts Web App on eBay and Plays Hard Ball with Developers
Written on 18th December 2008
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Zee, Editor in Chief at The Next Web, Principal at WeDoCreative.
Carsonified, creators of the chain of Web Expo’s “The Future of…” have placed Amigo the Newsletter Ad service – one of its oldest yet currently crumbling services – for sale on Ebay.
The company, lead by Ryan Carson, recently sold Dropsend, probably it’s most popular application, and also laid off three of it’s staff in a battle to maintain costs.
This time round it’s Amigo, a well designed app with a sensible business model but a lack of time/attention spent on it. The app has, according to Carson, “failed pretty badly”.
The idea behind Amigo was to allow advertisers to place ads on various newsletters and Carsonified would then share the revenue earned with the newsletter publishers. As I said, sensible and potentially a nice little earner. Carson elaborated on the failure in a blog post, “We were naive and we thought we could run it in our free time. You can build a web app in your free time, but you sure as hell can’t market it, grow it, maintain it and promote it.”
All is not lost however and Carsonified are putting there efforts into a brand new app called Truvay. Few details regarding the goals of the web app have been released, however oddly enough the development schedule and financials have been. (more…)
Written on 26th September 2008





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