Soocial will “totally obliterate” Plaxo and MobileMe
Written on August 8, 2008 – 9:53 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.
This time we’re interviewing Stefan Fountain from Dutch start-up Soocial. You might remember the David Hasselhof incident at The Next Web Conference. He was the guy behind it. They’re infamous for their own style, and if you’re not familiar with it yet, you’ll be after reading this article. So what does Soocial actually do? Simple, it’s syncing your contacts between web services, your computer, and your mobile phone.
The guys from Soocial, Stefan is in the one with his arms in the air.
How did you come up with the idea of Soocial?
“SEX! Well not really but we figured you’d read on if I start my answers with sex. I’ll throw random words in my answers to see if we can retain readers attention. HORSES! FIRE! FOES! So how _did_ Soocial start? It was actually when we needed a bunch of new computers and migrating the address book was such a hassle. Then we thought, wait a minute, in order to really solve this problem we need to solve it for our phones too. SWEDISH CHEF! Then after a while we abstracted the base-line idea that you need an address-book solution everywhere you use contacts. In a “nutcase” that is the essence of what Soocial is aiming: to be the de-facto standard contact platform, that enables you to finally have one connected unified address book. Or simpler: we want to supply your address book on the Internet as OS.” (more…)
I hope you like that post!
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
