There are new trends in technology seemingly popping up every few weeks and one that has caught our attention are super-focused subscription shopping sites that fit a very narrow niche. We told you about one such company a few weeks ago called Love With Food that sends you a basket of snacks every month. Another service called GuyHaus lets men set up a simple shopping list to ship directly to their doorstep.

But what happens when tech entrepreneurs “grow up” and have families? They start sites like Wittlebee, which comes to you via former MySpace employee and current CEO and Founder of Fine Folks, Inc, Sean Percival.

Percival’s company is funded by the red-hot Science, Inc., a technology “studio” with former MySpace CEO Mike Jones at the helm.

Wittlebee is a subscription service for kid’s clothes, and as Pervical can attest to, kids grow fast thus needing new clothes almost monthly. Here’s what the CEO had to say about the Wittlee launch:

As a parent and a technology entrepreneur, I appreciate any product or service that makes my life easier and gives me more time to focus on my family. Parents today are already pulled in a million different directions, I saw an opportunity to automate shopping for basics by giving families access to our personal shopper mom squad who put together the ideal package of clothing for each child.

Automation Station

Automating purchases that we tend to make on a bi-monthly or monthly basis is all the rage and there’s no sign of slowing down. It’s a trend that Percival has been watching closely, so I asked him what caught his eye:

I have been tracking the subscription commerce trend for several months. I knew I wanted to make an entry into it with something for parents. I like these properties that have a narrow focus because it allows them to really super serve their audience. In most cases the result is a very compelling offering, something you won’t find in retail or on Amazon.com.

By paying $40 a month, you can fill out a simple questionare about the type of style that suits your little one, including their favorite colors and personality. Based on this “profile” of your child, the Wittlebee shoppers will curate a box of clothing for you and ship it right to your door every month. This style of site takes the browsing completely out of shopping and the trend is on fire.

Another trend that Wittlebee is capitalizing on is the rise of Pinterest, which we’ve noted has a huge female audience. Pervical told us that just by adding “pin-it” buttons to the site, the traffic coming back to Wittlebee has been immense. The site also offers a 50% off promo code for first time customers. The code is PINTEREST, of course.

By honing in on a niche audience of shoppers who would rather not have to hit the mall to do their very specific shopping, anyone with passion and vision can set up a site like Wittlebee. While curating these boxes isn’t easy work, it is a sign of the times that big e-commerce sites like Amazon might start losing their luster. Forget searching and long live curation!

➤ Wittlebee

What if you could get rewards towards future purchases, just by sharing what you have in your closet already? Zappos founder Nick Swinmurn has launched a new site to do just that. It’s called RNKD, and it wants you to show the world what kind of clothing and accessories you already own.

Even though the site launched last month and is still in beta, RNKD shared some extremely interesting stats with us that show a growing community for the premise. You might think that something like RNKD is just for the ladies, but the company tells us that 46% of users are male. They’re seeing some eye-popping engagement too, with users sharing 26 items each on average.

The idea is pretty brilliant when you think about it, if people share the items that they already have, then the site will known exactly what brands to partner with and what deals to offer to its user base. RNKD says that 2,000 different brands have been uploaded to the site so far.

The most popular brands on the site are Nike, Ralph Lauren, Express, and H&M. With this type of data, RNKD can do some serious damage in the social shopping space.

Show me yours, I’ll show you mine

Just getting deals based on what you have already purchased is interesting enough, but being able to share the contents of your closets with others takes it to another level. Each user gets a profile, and that profile shows all of the items that they have uploaded.

You can search through the items by type, brand, or the store that they bought it from. One neat feature is a quick breakdown of items by category so if you were holiday shopping, you’d be able to see the gaps in your friends wardrobe.

You can upload your items on the site, or use RNKD’s iOS and Android apps.

Reward me!

Here’s where things get interesting on RNKD. The more you share, the more chances you have to win rewards. The rewards or none other than Zappos gift certificates. Makes sense, since RNKD’d creator is the founder. The site sets up fun little categories like “Most Improved” and “Best Watch Collection” and rewards its users with gift certificates to buy more stuff. Pretty genius. You can even get badges for the types of things you share, cementing your place as a top brand maven.

If you’re really into fashion, you can get lost for hours on this site. RNKD has done a really awesome job of making everything clickable and shareable, so you can share something from someone else’s closet on Facebook or Twitter.

We’re told that of the items uploaded, the average user shares 12 different brands & 9 different stores, so I have to imagine that partnerships with these big brands are coming soon. It’s the perfect audience to share deals and exclusives with, and since they’re showing what they have in their closet already, we know that they like to buy.

➤ RNKD

The best part about the Internet is that you can “crowdsource” anything and everything. That means that you no longer have to make any decisions on your own. Asking your friends on Facebook and Twitter followers where you should eat is a part of what makes using the services fun and rewarding.

Picking out clothes isn’t the easiest thing to do, especially when you’re shopping online. If you’re in a store, you can ask a clerk or a friend you’ve brought along. On the web, you’re probably just sitting in front of your computer alone. What do you do if you need someones opinion on a piece of clothing? Do you IM or email the link and wait for a response? If so, Suitts.me is about to blow your mind.

The site Suitts.me lets you ask your friends about individual pieces of clothing you find online.

Does this make me look fat?

I’m not sure if men do it as much as women, but from time to time we need advice on what we should wear. Suitts.me lets you add something you found online, and sets up a beautiful page and easy thumbs up or down voting system to help you decide on whether to make the purchase or not.

Simply grab the URL of any page you like that has the information about the clothes you want to poll your friends on. The images will be pulled in automatically and you give the page a title.

Simply drag the photos, and choose a picture of yourself to add to your page. Once you approve it, you’re given a link that you can send to everyone and buttons to Tweet the link and post it on your Facebook wall. The page is simple, and asks the simple question: “Does it suit me?”

The votes from your friends will show up in real-time. The original link to the item is intact if your friends want to inspect it further, and perhaps look at the price. I suggest you pick a snappy title for your page to incentivize people to participate.

Suitts.me saves all of the piece of clothing you’ve asked about, making it easy to go back and check the votes later on. It would be interesting if the site added a feature that let me tag something as purchased or not, so my friends know how much they can sway my decision-making.

This could actually be quite addictive. No longer do you have to wonder if something will make you look good or make you look bad. You don’t have to waste money finding out, or friends out to the mall. Just try Suitts.me.

Oh, and please click this link and tell me if you think this orange shirt suits me!

➤ Suitts.me

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