The Next Web

RIAA takes down Muxtape, there must be a better solution

Written on August 19, 2008 – 10:23 am
Ernst-Jan Pfauth, editor in chief

A wave of disbelieve rolled through the Next Web office today; one of our favorite music services - Muxtape - is down due to a problem with the RIAA (This is the Recording Industry Association of America, a trade group that represents the major labels of the recording industry in the United States). Yesterday I celebrated an interesting move by the giant media companies, as some of them had found an interesting compromise with YouTube. Instead of removing illegal videos, they claimed advertising space on the video pages.

But such a form of creativity isn’t yet reality in the world of online music services. Pandora has been facing threats of closure - due to ridiculous fees it has to pay for every song that would be played on their station. These fees might even threaten CBS’s LastFM.

Although the New York-based team believes the site will be back in a “brief period”, Muxtape seems to be offline for almost six hours now. There’s not much information, only a brief message on the Muxtape blog

No artists or labels have complained. The site is not closed indefinitely. Stay tuned.
Beta users of Muxtape For Bands: you are unaffected by this outage.

My guess is that the RIAA has found out about the “radio” function of Muxtape, and decided the start-up has to pay the fee as well. I wonder whether there are different ways of “sorting things out” than paying the damn money.

I hope you like that post!

The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our 'About' page and subscribe to our RSS feed.

Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!

cbs, music, music industry, Muxtape, RIAA, youtube

3 Comments »

Some media companies finally get it and profit from illegal YouTube movies

Written on August 18, 2008 – 12:00 pm
Ernst-Jan Pfauth, editor in chief

“For the most part, people who are uploading videos are fans of our movies. They’re not trying to be evil pirates, and they’re not trying to get revenue from it.”

There you go! See? It isn’t that hard to say goodbye to that negative “the digital revolution is gonna kill us” attitude. The man who said the above words to The New York Times really gets it: Curt Marvis, the president of digital media at Lionsgate Entertainment. His company doesn’t remove illegal YouTube movies, but prefers to profit from it. YouTube offers them the possibility to profit from the advertisements on the video page and shows a little banner, saying Lionsgate Entertainment owns the movie.

Indirect profit

CBS, Universal Music, Electronic Arts and some other participating companies won’t make millions of dollars from this unconventional advertising program. Since the ads only appear on a fraction of all the YouTube videos and most of them hardly track a hundred views. But it’s not so much about direct profit here, but more about indirect profit.

With the media companies allowing mash-ups of content they own the copyright of, fan subcultures can flourish. Every YouTube user can create his own trailer of his favorite movie or give the storyline a twist. Some become real hits. So while the media companies are making a few pennies from the ads directly, they indirectly boost sales via web hypes.

Not everybody is convinced

Not all of world’s media giants are convinced by YouTube. Time Warner and Murdoch’s News Corporation are willing, since they acknowledge testing the new advertisement model, but still a bit afraid. Disney and NBC Universal prefer to see visitors of illegal movie pages automatically forward to their own videos.

But the worst and most old-fashioned of all is Viacom. They’re still busy lining up the 1 billion dollars copyright infringement case against YouTube. If the company wins, the billion dollars might compensate some of Viacom’s losses on sales. But what about the future? How will they boost sales in five years? They’d better start to get used to the new age and profit from it, just like some of their competitors do.

cbs, disney, electronic arts, lionsgate, nbc universal, news corporation, time warner, Viacom, youtube

2 Comments »