The Next Web

Timothy Ferriss caught on the beach

Written on June 14, 2008 – 12:02 pm
Patrick de Laive, Internet entrepreneur and co-founder of The Next Web Conference

Two weeks ago I did an interview with Timothy Ferriss, author of the 4-hour work week in Greece during Greek Blogger camp. The book has sold over 500.000 copies and his blog is still attracting lots of visitors. What is even more impressive is that no (conventional) marketing was used to do so. He describes his marketing strategy in his book: he used the blogosphere to spread the word and to make this book a huge success.

Lets keep in mind that a great marketing strategy is not the key to success, it is a very important ingredient but in the end you need a good product, service or in this case a good story. That is what Timothy did, he wrote a compelling story and what also helps is that he is a really interesting guy.

You can tell that I’m not a journalist, but hey… we had fun. I like to share this open conversation and this beautiful location with you. Hope you don’t get sea sick…

I hope you like that post!

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4hww, blogging, book, gbc08, interview, marketing, Timothy Ferriss

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“The Future of the Internet - And How to Stop It”

Written on April 24, 2008 – 8:16 pm
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

We just watched a videotaped presentation by Jonathan Zittrain who is the Professor of Internet Governance and Regulation at Oxford Internet Institute. His book titled “The Future of the Internet — And How to Stop It” seems like something we all want to read. a few quotes:

Jimbo Wales:
“Jonathan Zittrain does what no one has before—he eloquently and subtly pinpoints the magic that makes Wikipedia, and the Internet as a whole, work. The best way to save the Internet is to turn off your laptop until you”ve read this book.”—Jimbo Wales, Founder, Wikipedia

Lawrence Lessig:
“This book is fundamental. It will define the debate about the future of the Internet, long after we haven”t stopped it. Absolutely required reading.”—Lawrence Lessig, Professor, Stanford Law School, and author of Free Culture and The Future of Ideas

More information and a complete review as soon as we read it. Or buy it yourself at Amazon.

"The Future of the Internet - And How to Stop It", book, Jonathan Zittrain, web20expo

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