The Next Web

Lovest.at: ‘Like this person? Check out these users too.’

Written on March 1, 2008 – 2:04 pm
Ernst-Jan Pfauth, editor in chief

Lovest.at is a site that matches you with persons similar to you, in terms of interests and social connections. When they launched a few months ago, the service wasn’t particularly well-designed and hard to understand. That has now changed, since the team has launched a new and ‘more robust’ version. Moreover, they’ve added some new functionalities that help you to see the links between social networks AND claim to have developed the Beacon killer. I’ve talked to founder Jack Thorogood to hear the background story.

Thorogood believes that people want to find their Internet twin: “I’ve been convinced for over two years now that there would be real value in a service that really allows users to find the people most similar to themselves on the known Internet; to find their doppelganger. So we have been building an engine that can help any Internet user find the people in the world most similar to themselves. It sounds like an odd thing to do, but the social potential of it is vast, if slightly scary. At the moment, online and off line relationships normally occur as a result of chance. We want to make identifying a kindred spirit a straightforward matter rather than a case of finding a needle in the proverbial haystack.”

“Now that we’ve built the fundamentals of the engine that drives Lovest.at, we’ll be applying it to tackle a variety of scenarios where knowing a bit more relevant information about the people around you could be particularly interesting. Imagine knowing who in the gym shares almost identical interests as you, or which visitors to your blog are also your virtual twin. This is exciting for users, but also of huge value to advertisers. The benefit to advertisers isn’t about compiling more and more information about people; instead it’s about identifying who a brand’s existing customers are and then targeting, as prospective clients, those people who are most similar to these existing customers. Theoretically these should be the the low hanging fruit in terms of customer acquisition.”

So how should people use Lovest.at in the context of their social networks. Naturally, it has several aggregator functionalities, yet other services offer these as well - often better-looking. So what’s the advantage here? (more…)

I hope you like that post!

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beacon, lovest.at, match, social networks, socialads

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The dark side of web 2.0: online bullying, no privacy and crappy ugc?

Written on December 11, 2007 – 11:28 am
Ernst-Jan Pfauth, editor in chief

Le Web 3 kicked off with pumping house beats and an excited couple LeMeur: “We’re all changing the world, so spread the word!”. After this enthusiastic start, Le Web switched to a more critical view on the web revolution. Dan Rose (Facebook), Michel Jaccard (attorney), Jarwoong Lee (Daum Communications, South Korea) and Chris Alden (SixApart) talked about the dark side of web 2.0.

Foto by LeWeb

The four gentlemen seemed to agree: the online world is nothing more than a reflection of the real world. Alden:,,It’s the anonymity that brings the ruder side of us out. The companies SixApart is working for, now more and more often ask us to give users a profile. As it turns out, people behave more polite then”.

Online bullying
The government of South Korea is taking this approach to an extreme level. In order to stop online bullying by kids, the government wants to give their children a personal key to access all the available services. Lee doesn’t agree with this drastic way of preventing bullying: “Privacy is more important. Particularly when you consider the risks of identity theft. Moreover, bullying happens on the schoolyard as well. The government therefore should focus on education instead.”

Then all the eyes focused on big shot Facebook. Rose: ,,Half of our 57 million users comes back every day. They are part of 50.000 plus individual networks. Almost nobody uses Facebook anonymously, since our service is based on real world relationships. People won’t become your friend if they don’t know you. So Facebook loses its value when you use a false identity. Therefore, people behave the same way as they do in real life.”

Privacy
Rose also admitted that Facebook made mistakes during the launch of Beacon: “We didn’t listen to our users when they said that didn’t feel like they had control. That contrasted with our normal approach, namely giving users the options to choose who can see their info. Moreover, we did a bad job explaining Beacon. We’ve launched it together with an advertising platform. Therefore users thought it was primarily an advertising tool. It wasn’t designed as such.”

Yet, Rose still believes in the concept of Beacon. “Users still want an easy way to share info with friends. We just have to give them control when we develop a new way.”

User generated content is crap
Lee: “The talks about soccer used to only take place in café’s, now they’re also published on the web. So yes, a lot of user generated content is crap.” Alden didn’t agree, stating that we too often regard Internet as an newspaper. “We think: if information is irrelevant, it’s crap. On the Internet this is not the case, it’s more like a living space. What’s crap for somebody, is relevant to others.” Rose noticed an evolution in ugc: “The first content produced by users were the customer reviews on Amazon. Those were valuable sometimes, however you never knew who had written it. Then bloggers emerged, and we were able to put the reviews in a context. Even though we don’t know them personally. We do know our Facebook friends personal, so their reviews are most relevant to us.”

That’s probably also the reason why on Facebook, there isn’t a lot of spamming going on. The critical discussion ends with a positive note by Rose: “It’s a movement to better content”.

beacon, facebook, leweb307, privacy, sixapart, social networks, user generated content

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