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Why people participate in online communities

My dear friend Yaniv Golan, CTO of Yedda, had given a brilliant presentation regarding Incentives In Online Social Communities a few weeks ago at The Marker COM.vention and since it’s unfortunately in Hebrew, I wanted to translate it, include some of my own additions, and share it with you.

Online community participation

Yaniv Golan

Let’s start with the obvious question….Why?

Why do users comment? Why do they write blogs? Why do they upload pics to Flickr? Why do they send links to friends?

What are the motives behind user participation in social communities? Understanding why users participate can lead us to understand further how to engage users and increase their participation in online communities. Let’s first learn a bit more about our users.

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