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  • Here’s how Facebook’s new emoji reactions work for Page managers

    When Facebook started slowly rolling out emoji reactions to supplement its 'Like' functionality last week, most users first thought wasn't about what happens once you click on one of those buttons. But on the other side of that social media equation, there are people who manage ...

  • 5 reasons why Google doesn't want you to give up on its social network just yet

    “Is Google+ a dead man walking?” I asked the question in front of about two hundred marketers. The temperature in the room was high because we were in Hot’lanta at the Digital Summit, where I moderated a panel on the future of social and search. About two thirds of marketers ...

  • 7 metrics to grow your community

    By now, you’ve heard a great deal about social media engagement. You know that it’s not all about getting a big following. You know it’s about getting a big following of the right people. You know that building an awesome, engaged community around your brand, product, ...

  • How to do a social media audit

    A common challenge for many companies is understanding how their social media efforts are driving results for their business. Often times it’s unclear exactly which social content is most effective at creating new business opportunities, generating revenue or accomplishing other ...

  • 7 intelligent social analytics tools for the new age

    The value of social media analytics was long before proven. But the extent to which it is influencing real-time business decisions has made all predictions look miniscule. Today, social insights has become one of the primary inputs into marketing and product strategy formulation. Dashboards ...

  • How much does good SEO cost?

    SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses ...

  • Deezer adds dedicated football section for UK and German users

    To the delight of football fans in the UK and Germany, Deezer has added live football commentary and podcasts to its streaming platform. The coverage and analysis will be available for all Bundesliga, Premier League and FA Cup matches. Podcasts are only in the UK for now, ...

  • Now you can shop directly from YouTube videos

    YouTube has started introducing shopping ads, similar to those available on Google, which will allow you to shop directly from the videos you're watching. The new Shopping ads make it possible for all creators to have shoppable ads in their videos. This is particularly useful ...

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