Social media management dashboard HootSuite is introducing a handful of new features today, alongside a design refresh that ushers in an all-new logo and name-stylization – Hootsuite (note the lower-case ‘s’).
Besides the new logo, the general color scheme will switch to black and white from the old blue and yellow, which the company says is designed to “reflect the maturity of the brand”. This will be evident across the new dashboard that’s now live.
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Launched in 2008,
HootSuite Hootsuite lets users manage multiple social networks through a single dashboard, and the Vancouver-based company has grown into a global social media brand used by individuals and companies.
In terms of features, Hootsuite is launching a new Suggested Content Publishing tool, letting users create an entire week’s publishing schedule based on Hootsuite’s auto-scheduler. This mirrors a move made by Buffer just a few weeks back, with Hootsuite users now being invited to “discover rich and engaging content that is relevant to their business”.
Effectively, this is designed to remove the headache of deciding what to post to your social accounts, with each post automatically scheduled for the most optimum time to go out. Users can tweak the schedule by replacing posts, editing the schedule, and personalizing the suggested messages. Over time, this should get smarter too, as it learns the users’ preferred content-type.
Additionally, HootSuite is also launching a new Custom Education program, which gives its customers a “bespoke education platform to educate their employees on responsibly engaging with social media” – yes, part of this entails mitigating social media risk through discussing acceptable practices. Custom Education delivers tailored content for each organization, including select lessons from its existing Hootsuite University.
HootSuite is making these announcements during its inaugural European business conference, Connect via Hootsuite, in London today, where it will also announce an 87 percent growth in revenue in EMEA since Q1 2013. Though of course, without knowing actual dollar amounts, it’s worth treating such figures with a pinch of salt.
Feature Image Credit – Getty Images