New York City’s Fifth Avenue retail royalty traditionally try to one-up their neighbors with expensive and flashy holiday window displays. This year, Lord and Taylor’s mechanical Christmas windows are getting a digitally inspired upgrade, featuring 12 stories submitted by customers and friends through Lord and Taylor’s Facebook page. And this year the stories will be featured online for the very first time.

Take a closer look at the windows, created by Axios Productions below.

Just Windows-Axios HD New from Axios Productions on Vimeo.

Window Timelapse from Axios Productions on Vimeo.

via @Amalucky