Sony sells its waterproof mp3 player inside a bottle of water

Sony sells its waterproof mp3 player inside a bottle of water

What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water.

Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Don’t miss: This crowdsourced RoboCop remake is utterly bonkers

And: Waterproof iPods and surf-friendly smartphones are just the beginning

Vending Times – [H/T PSFK]

Read next: Microsoft, Google and Twitter mark Safer Internet Day with privacy awareness initiatives

Shh. Here's some distraction

Comments