A website can be a simple thing to set up, but picking a name for your page or for your business can be tricky if you’re doing it based on web addresses that haven’t been claimed already.
It’s no surprise then that all of the best, usually single word, domains are already taken – but how much do people pay for them?
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Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
Now, I know what you might be thinking, and no Sex.com isn’t the most expensive sale in this list, although it does feature pretty high up. What is? Read on to find out.
We’ve tried to keep the sale values accurate, and as such, haven’t included the sale of domains like Yellowpages.com (which went for over $100 million) and Insure.com (at $16 million) but also included other assets.
Interesting other additions that nearly made the list included Israel.com, which had been rumored to have been sold for $5.88 million in June 2008, but the sale apparently fell through. One of the conditions of the sale was that the new owner would be pro-Israel.
So what are the most expensive domain names? Here is a list of the most expensive domains with the relevant price.
15 & 14. Korea.com and SEO.com
Korea.com is the most expensive national domain on the list, and was purchased in January 2000 for $5m. SEO.com on the other hand was purchased for the same amount by the venture capitalist firm WashingtonVC in 2007.
11 & 12. Casino.com and Slots.com
9 & 8. Business.com and Diamond.com
Fb.com was snapped up by the ever-growing social networking monster that is Facebook in 2010 for $8.5 million. Well, you do have to protect the most obvious contraction of your businesses name, don’t you? You can guess where it points now, but it’s also used as the domain for Facebook employee email addresses as “@facebook.com” addresses are available to the public.
You can probably take a good guess at what you might find on Porn.com, and that fact alone is precisely why it fetched a whopping $9.5 million when it sold in 2007.
Perhaps less familiar than some of the others on this list, Fund.com is reportedly a site for a (surprise, surprise) financial services company. However, at the time of writing, there’s nothing at the Fund.com address, which makes it $9.99 million well-spent in 2008.
Hotels.com was bought for “around” $11 million in 2001; it seems the new owner couldn’t recall the exact price he had paid for it in an interview with the BBC. Easily done, though, eh. A million here, a million there.
Quite unsurprisingly, Sex.com is well-known for being one of the most expensive domain name purchases of all time, and given how much traffic searches around the term drives, it’s little surprise. But what is the domain price of sex.com exactly?
Most recently sold in 2010, Sex.com reached a cool $13 million according to data supplied by the domain name marketplace Sedo.
PrivateJet.com came close to being the most expensive sale of all time, but was pipped at the post by a cool $5m or so. How expensive exactly was PrivateJet.com when it was sold in 2012? Very, at $30.18m.
The most expensive sale, however, actually wasn’t for a gambling or porn site. Instead, it was the purchase of VacationRentals.com in 2007 for a cool $35m. Even more incredible than the price was the admission from new owner Brian Sharples, founder of HomeAway, that he had bought the domain to stop Expedia from getting it.
Don’t miss: Which top-level domain names are right for you?
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