Nothing out of the norm so far.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
It was Old Spice that captured everyone’s attention back in 2010 with a similar idea, but credit to Barclays for working harder than other banks for business, and being creative with it at that.
Worth noting that Mel is somewhat of a “social media influencer” and that Barclays were probably aware of that.