Mel Kirk, Managing Director of UK based Tribal Media, posted a tweet complaining about her bank, HSBC.

Nothing out of the norm so far.

However, within 24 hours, she’d received a video from a competing bank, Barclays, effectively singing for her business but also promoting Bespoke Offers, its new personalised UK shopping service.


It was Old Spice that captured everyone’s attention back in 2010 with a similar idea, but credit to Barclays for working harder than other banks for business, and being creative with it at that.

Worth noting that Mel is somewhat of a “social media influencer” and that Barclays were probably aware of that.