Mel Kirk, Managing Director of UK based Tribal Media, posted a tweet complaining about her bank, HSBC.

Nothing out of the norm so far.

However, within 24 hours, she’d received a video from a competing bank, Barclays, effectively singing for her business but also promoting Bespoke Offers, its new personalised UK shopping service.

Watch:

It was Old Spice that captured everyone’s attention back in 2010 with a similar idea, but credit to Barclays for working harder than other banks for business, and being creative with it at that.

Worth noting that Mel is somewhat of a “social media influencer” and that Barclays were probably aware of that.