Apple’s stores are now a member of our standard experiential lexicon. So too are buzzword-choked sales pitches. And so is booze. What happens when you throw the three together?

You end up with a sarcastic video clip hocking a hard cider, inside of a faux-Apple store, complete with enough puns to fill a decent Reddit comment thread. Warning: After watching the video, if you have any beer in your fridge, you will consume it.

Enjoy, and happy Hump Day:

Top Image Credit: Brad Greenlee