SXSW Interactive may have everyone worked up over non-stop marketing gimmicks and booze, but the true value of festivals like SXSW is their role as a catalyst for conversations and ideas. When you bring a ton of smart and creative people into a small space, great things can happen.

In this spirit of conversation, David Karp of Tumblr, Bre Pettis of Makerbot and Jake Lodwick of Vimeo (now Elepath) sat down for brunch with Beth Comstock (GE), Baratunde Thurston (Cultivated Wit) and Carla Diana (Roboticist) to talk innovation, success and living in absurdity. We present to you “GE’s Brilliant Brunch” at SXSW 2013:

For more on SXSW, head here.