Samsung is known for its huge marketing budget, which is frequently used for luring in stars, and its latest move saw it bring in famed movie producer Tim Burton for a cameo role in its latest commercial that just aired during the Oscars.

The Korean firm’s Super Bowl ad featured actors Seth Rogen and Paul Rudd, as well as basketball star LeBron James, to promote ‘the next big thing’, but the Oscar’s ad sees a return to its ‘Unicorn Apocalypse’ series — a fictional and light-hearted look at a games development studio, which kicked off in January.

Also at the Oscars: Apple puts the spotlight on film-themed iPad apps with ‘Hollywood’ ad spot during the Oscars

Hat tip Business Insider

Image via ALFREDO ESTRELLA / Getty Images