Ok, so this video is a bit of an oldie, but it’s really, really intense and today’s mention on Devour was the first we had seen of it. Go ahead and watch this thing in full screen and then get back to me.
So, pretty fantastic right? The ad is suffixed with a message about auto crashes being caused by folks applying makeup in their cars. It seems to have been sponsored by Volkswagen, but appears in the stream of the popular makeup tutorial Youtuber Nikkie. I think the ad is brilliant on several levels. It has a visceral shock value, it’s just the right length for you not to get bored and miss the payoff and the message is powerful.
Kudos to Volkswagen on this one, and good score for Nikkie on the partnership.
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