I carry my phone in my pocket, but it might be different for ladies. Apparently, one company has decided to build an alternative to purse-toting for the ladies, and it comes via something called the “JoeyBra”.

Yes gals, it’s a bra with a holster for your iPhone. I can’t imagine how weird this would make actually answering your phone, or whether you’ll leave your vibrate option on or off, but it certainly got my attention.

The project is on Kickstarter and currently has 12 backers. Apparently, the handy bra pocket can hold more than just a phone, and might come in handy to carry around cash or credit cards too:

pocketbra 520x346 Is that an iPhone in your bra or are you just happy to see me?

The project was started by two University of Washington students, Kyle and Mariah. It seems like the two did some research before starting to create the product:

After doing a survey of over 200 young women, we found that 95% of our participants had a problem finding a place to put their belongings while out at a party and 73% had lost personal items from a lack of pocket. In addition, we found that 88% were interested in having a way to discreetly hide their personal items on their person.

I would definitely say that the JoeyBra is “discreet”:

joeybrax Is that an iPhone in your bra or are you just happy to see me?

JoeyBra on Kickstarter

Ladies, can you hit us up in the comments and tell us if this is something that you’d actually use?