You’re a business owner, you want to do all you can to nail your marketing campaign — including a shareable YouTube video.

Add some enthusiastic diners, show off some of your genuinely delicious looking dishes and incorporate it into a pretty nice looking video. Nothing can go wrong, right?

This video, produced by New York-based restaurant The Place, is so cringeworthy that I had to check it was real before posting. The food looks genuinely delicious, it’s a shame that it didn’t do more of the talking:

“He would have licked the plate.” Oh, but he did, whilst you were in the bathroom.

Genius.

Looking for examples of promos videos done right? Watch this, this, and this.