Have you already pre-ordered a Nokia Lumia 800? As we reported, pre-orders have sold out in the UK, but Nokia keeps on building the buzz for its latest smartphone.

The Finnish company is determined not to leave all the glamour to Apple’s iPhones, and is putting a lot of effort (and money) in a vast campaign to promote its first Windows Phone devices.

Its latest marketing stunt is particularly eye-catching: Nokia invited the electro DJ Deadmau5 for a spectacular set in London. It’s not just about music; while he was mixing, the 120 meter high Millbank Tower was covered in 4D projections – here’s a video to give you an idea if you missed the show: