The Finnish company is determined not to leave all the glamour to Apple’s iPhones, and is putting a lot of effort (and money) in a vast campaign to promote its first Windows Phone devices.
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Its latest marketing stunt is particularly eye-catching: Nokia invited the electro DJ Deadmau5 for a spectacular set in London. It’s not just about music; while he was mixing, the 120 meter high Millbank Tower was covered in 4D projections – here’s a video to give you an idea if you missed the show: