Take That, love them or hate them, they have affected the lives of millions of women (and some men) for over a decade.

When Samsung announced that it would be sponsoring the Take That’s upcoming Progress Live 2010 tour and gave each member a Samsung Galaxy Tab to play with, you wouldn’t expect the group to be quite so obvious when promoting the company’s involvement.

It wouldn’t happen to Apple, would it?!

Click through to 6mins 42secs in.