Distasteful? Yes, effective? I really don’t know.

Distasteful? Yes, effective? I really don’t know.

Especially with the timing and all, I’d say this is one major fail. Or does the saying: “there’s no such thing as bad publicity” stand it’s ground on this one?

Read next: Journalist tricked captors to gain Twitter access and eventually, freedom.

Shh. Here's some distraction

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