Bing, Microsoft’s new search engine, has just launched its first UK TV advert aimed at dethroning the mighty Google.
The three-month, multi-million pound campaign kicks off today with three TV ads. More details here.
10th March 2010 by Zee
Bing, Microsoft’s new search engine, has just launched its first UK TV advert aimed at dethroning the mighty Google.
The three-month, multi-million pound campaign kicks off today with three TV ads. More details here.
Comments are closed.
[...] move follows the launch yesterday of Microsoft’s first UK TV ad for Bing. There’s no word as to whether Google will go down the TV route or opt for newspaper and [...]
[...] own British search-related ads in coming months, while tonight’s ad follows last week’s launch of Bing’s UK advertising assault, which also includes sponsorship slots on The Simpsons. /**/ [...]
[...] Bing’s New UK Advert is Out [Video] [...]



One word: Annoying.
Not quite got the same kick as the “Google Parisian Adventure” Ad has it?
Hi i wish you a good day,
my name is morine ogwo. i am a young and romantic girl looking for good friendship across the country. I got your contact http://www.kvimalar.com from (morine204love@yahoo.com) and got interested to know you more if you don’t mind. please do not feel embarrassed about my message because i mean no harm. I will tell you about my self more clearly in my next mail. I believe that age, race, language and distance will not have any effect in a good friendship. please i am waiting for your acceptance mail so that we can proceed to know more about each other.
thank you and God bless you.
your friend, i will send my photo in next mail.
norine ogwo
This advert promotes the fact that Bing doesn't give you the answer you're looking for! How did the Marketing team miss that?!
More proof that there just isn't anything good you can say about Microsoft, and even the ad agencies know it.
This is proof that Bill Gates is a monkey
I agree with James, the advert shows that you won't get what you're looking for, how strange is that??? Besides I don't like the whole noisy idea, they could have done so much better. Shame…
I hate the advertisement! It doesn't encourage me to use bling at all. The budget would let them come up with something really unique and funny. We've got a noisy annoying short movie instead.
It is clear that the declaration is not literal, is a euphemism for the use of search engines on the Internet. This can, for example: e-mail in some cases take a word or phrase, and linked to something I was actually looking for weren’t. Also use these monkey noises at the end means that the search engines probably old ‘primitive’ and also threatens to a large extent. Even the train station with all the people connecting to the Internet and how information about Buzz browser.
The budget would let them come up with something really unique and funny. We’ve got a noisy annoying short movie instead.
I don’t like the whole noisy idea, they could have done so much better.
They use these monkey noises at the end means that the search engines probably old ‘primitive’ and also threatens to a large extent.
good to also see your now advertising not only on tv breaks, but also sponsoring the simspsons on channel 4! i think the adverts would be better if they directed them selves more towards other search engines, as the british public need to know what the advert is all about. i made my mum watch the new bing advert, and by the end of the advert she had said she was unclear as to what the advert was trying to get across, and that it wasn’t relevant to have all these people getting confused.
i really like the visual search, but i think it needs to come out of beta like very soon, and to have more “visual searches” available as it’s pretty limited right now. and to also integrate it into search results.
but i think the main area for improvement is the homepage. the us one is perfect. the way the us one looks is new, refreshing and more interesting.
i like the fact that when you mouse over them it suggests what you would like to do there. now that’s “decision”
need to get rid of ciao! and introduce bing shopping with cashback (and then advertise that on tv adverts) and also perhaps introduce the history and travel.
i think the adverts would be better if they directed them selves more towards other search engines, as the british public need to know what the advert is all about. i made my mum watch the new bing advert, and by the end of the advert she had said she was unclear as to what the advert was trying to get across, and that it wasn’t relevant to have all these people getting confused.
the video was very amazing and interesting.
Well I like the concept and its an interesting video,worth watching.