Sprint and Telef贸nica team up to reach more than 370m potential mobile customers with targeted advertising

Sprint and Telef贸nica team up to reach more than 370m potential mobile customers with targeted advertising ...

Softbank-owned Sprint and Spanish mobile operating giant Telef贸nica聽have joined forces, combining to form one of the world鈥檚 biggest mobile advertising alliances, pushing services to over 370 million mobile customers in the US, Europe and Latin America (LATAM).

Telef贸nica聽Digital (Telef贸nica鈥檚 innovation arm) and Pinsight Media+ (Sprint鈥檚 advertising service launched in October 2012), will push ads both online and in ad-supported applications and content, regardless of whether customers decide to opt-in.

So. Much. Tech.

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However, if users do decide, they will receive better targeted ads and services.

For advertisers, the new partnership will ensure that there easier ways to target consumers across in US, European and LATAM markets, allowing them to launch campaigns that can be run in a number of different countries. Both companies intend to expand their services into Asia, which is the world鈥檚 fastest growing smartphone market.

鈥淭his agreement fulfills a need in the advertising market for meeting the mobile advertising requirements of global brands,鈥 said Mike Cooley, VP of New Ventures at Sprint. 鈥淭hrough this alliance, we are seeking to efficiently expand our capabilities to deliver mobile marketing solutions for U.S.-based advertisers into Europe and Latin America, while Telef贸nica Digital aims to do the same for their regional customers in the United States.鈥

Today鈥檚 announcement sees Telef贸nica聽expand focus on delivering advertising services in new markets. Last year, it teamed up (via its O2 subsidiary) with Vodafone UK and EE to launch 鈥淲eve鈥, a聽new advertising network to provide targeted services for brands to over 80 percent of UK mobile customers.

Telef贸nica聽originally formed the joint-venture with its rivals to accelerate the development of mobile marketing and wallet services in the UK, allowing it offer an alternative to UK banks鈥 own services.

Image Credit: thedarkthing/Flickr

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