HTC has moved quickly to rubbish claims that the company is dissatisfied with its partnership with Beats Audio, today confirming that it is committed to developing its brand with the audio-centric company.
The company recently appointed Chia-Lin Chang as its new Chief Financial Officer, replacing Winston Yung, who transitioned to a corporate development role. Media reports speculated that, because Yung had been instrumental in HTC’s deal with Beats Audio, his ‘demotion’ was a result of the board’s dissatisfaction with the performance of its Beats-enabled devices and accessories.
However, the company issued a statement clarifying its position, with HTC CEO Peter Chou stating that “the integration of the Beats brand and technology in the new HTC One series is a clear indication of our commitment to this partnership”:
On Monday, HTC announced the appointment of Chia-Lin Chang as Chief Financial Officer withWinston Yung, his predecessor, transitioning to a corporate development role.
“Media speculation that ties this announcement to HTC’s partnership and investment in Beats By Dre is categorically inaccurate. HTC and Beats have made impressive progress in innovation and brand awareness and the integration of the Beats brand and technology in the new HTC One series is a clear indication of our commitment to this partnership.”
HTC recently debuted its new One range of Android smartphones, taking the company back to focusing on experiences rather than launching numerous phones with limited hardware improvements. We recently reviewed the HTC One X and found it to be one of the best Android smartphones available to consumers today.
The company developed Sense UI 4.0 to add more features to the Android platform, providing 25GB free Dropbox storage, improved camera hardware and software but also tuning its audio with Beats filters.
The company is still struggling to reverse its financial position but with a flurry of good reviews for its One range, it could be set to return to its former profitability over the coming months.