Apple will NOT be charging for the update, more here.
If the team over at Stuff.tv are to be believed, Apple is set to charge iPad owners for the iOS4 firmware upgrade, reintroducing a paid upgrade structure that was once present for the iPod Touch.
Notice the emphasis on the world “once” – Apple recently rescinded the paid upgrade structure for the iPod Touch, so naturally we are skeptical about this report.
The rumor surfaced by way of developers working on an upcoming iPad application who then in turn contacted Stuff.tv to share the good news.
Asked how sure they were about the forthcoming iOS 4 charge, our source replied, “Definite.” And we don’t think they’re wrong.
As for how much, who knows. Previous iPod Touch updates were priced at £5, we imagine the iPad iOS4 update would hover around the same amount should the rumor materialise to be true.
It could be a huge PR disaster for Apple, implementing charges for previously free updates so soon after its handling of the iPhone 4 and its signal issues.
Stay tuned, we’ll update you as soon as anything concrete emerges.



![4310926967 131f7559cc 260x172 photo 4310926967 131f7559cc 260x172 [Rumor] Apple To Charge For iPad iOS4 Update?](http://cdn.thenextweb.com/files/2010/07/4310926967_131f7559cc-260x172.jpg)












I don’t see how this could be a PR disaster, please elaborate.
Let me paste in some tweet responses to this post:
- WTF?!? RT @TheNextWeb: [Rumor] Apple To Charge For iPad iOS4 Update? http://tnw.to/16ZQe by @m4tt
- [A very untimely move, in case it is even true.] Apple To Charge For iPad iOS4 Update? http://u.nu/4cejd by @m4tt /via @TheNextWeb
- No!!! “@TheNextWeb: [Rumor] Apple To Charge For iPad iOS4 Update? http://tnw.to/16ZQe by @m4tt”
Just three tweets I can see right now, supportive they aren’t :)
Apple will emerge stronger than it was before, they’ve proved it time and again. The suggestion a charge will be implemented will put them further into the limelight for all the wrong reasons.
Well, Stuff.tv isn’t all that innocent either:
“Glad you didn’t pick up an iPad now? Or angry that you did? Will you pay for the upgrade? Let loose in the comments box.”
Are they deliberately (mis)using Apple’s unfortunate PR situation to garner more hits/comments?..No…
Your headline reads: “Apple To Charge For iPad iOS4 Update?”
You honestly expect answers in support of that?
Exactly, which is why I said it could be a PR disaster.
PR = Public Relations. The comments? Members of the public relating to the issue.
I thought the iPod Touch situation was pretty calm, granted they were more in the public’s ‘favor’ back then.
Just read the license agreement you signed by using the iPad where you can read that the next big iOS Update for the iPad is free.
Stuff.tv just wants to jump on the “Apple is so bad atm”-train and have some more readers ;)
I think this is pretty unlikely, iAds is part of the iOS 4 update thats the reason why they didn’t charge for the update on the touch… because they will be earning additional revenue from it.
Nope. Apple has already stated that when you buy one of their I-devices, you will be able to upgrade to the next level OS for free ( I.e. 3 to 4 ). Let’s see if the source is willing to put some money on it, because I am.
I thought that Steve Jobs announced that the next os upgrade would be free at iPad launch event.