Microsoft’s new Rethink campaign tries to convince developers and users that Internet Explorer advances the Web

Microsoft’s new Rethink campaign tries to convince developers and users that Internet Explorer ...

Microsoft today launched Rethink, the latest marketing effort from the company’s browser team that is meant to show “how Internet Explorer is helping to create a Web that is fast, beautiful, and perfect for touch.” In short, Rethink is a site that features all the modern browser demoes the company has put together over the last two years to show what’s possible on the Web, including Everest: Rivers of Ice, Contre Jour, Red Bull Rampage, and the Windows 95 cult classic game Hover.

Microsoft hopes to win over users by having them “rethink” that IE is a modern browser capable of handling all the cool stuff the Web has to offer, and win over developers by having them “rethink” innovative techniques they can use to build real-world sites by offering them tear-downs for each of the demos. Frankly, we preferred this IE ad, but we can’t blame Microsoft for trying.

New York, are you ready?

We’re building Momentum: an all killer, no filler event this November.

See also – IE11 more than triples market share to 10.42%, Firefox slips a bit, and Chrome gains back share and Across desktop and mobile, Chrome is used more than Firefox, IE, and Opera combined

Image Credit: Microsoft

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