Microsoft has taken a logical step towards helping developers build apps and content for its Windows 8 but introducing crash reports for submitted apps that fall short of the required standard and stability.

“Most commonly, an app fails certification because it crashed or didn’t respond during the certification process,” Microsoft explains on its Windows 8 developer blog. With that in mind, developers who submit apps that don’t pass the process will now be provided one of two types of crash reports to improve feedback and communication.

They will either receive a crash dump .dmp file contains only the most critical information, while an ErrorInfo (.txt) file contains info about crashes related to an unhandled JavaScript exception.

From here they can use the information supplied to fix the issues that occurred, and re-submit the app for approval.

Microsoft already has crash reports for approved apps in order to help developers finely tune their creations, and the extension to those waiting to enter the Windows 8 app store makes absolute sense.

The number of apps for the Redmond company’s new Windows 8 platform is set to hit 40,000 this week, according to MetroStore Scanner. While its Windows Phone Marketplace hit 100,000 apps last June, its focus on content is perhaps being overshadowed by Research In Motion.

RIM has gone all out to woo developers, many of which had long left its platform, by introducing a series of incentive program and making it easy to port content over from other operating systems. Nokia has preferred to focus on native development, despite running into roadblocks such as Google’s apparent refusal to allow it to develop a Windows 8 YouTube app.

Microsoft has been able to leverage its partnerships and Nokia kicked off 2013 with a contest inviting developers called Windows Phone Next App Star. The top prize is a featured placement of the app in a Windows Phone prime-time TV ad in the US.

Image via monroet21 / Flickr