Hey, it’s Friday. Here’s whats up: Microsoft, perhaps looking for a bit of spice in its advertising curry, intends to hire graffiti artists to create digital ads for its forthcoming Windows 8 operating system.
The following quote from Microsoft, via Mary Jo Foley over at ZDNet, lays bare the strategy:
With the advent of Windows 8, Microsoft introduces a new advertising canvas. We are kicking the old way of digital advertising to the curb with something fresh, modern, and revolutionary. And we are looking for digital graffiti artists.
F**k it, we'll do it live!
The move is not altogether surprising as the company has been chalking up buildings for the Surface for some time now, in a sort of guerrilla campaign to build brand awareness for the tablet range. A new slogan, ‘click in,’ has been shown in the process.
And, as Microsoft previously doodled on sidewalks in favor of Windows Phone, the company has a history of offbeat ad work for its products. Let’s skip Zune examples in favor of time.
What will the impact of these ads be? They could help portray Windows 8 as not just something new, but also fun, in a way that other versions of Windows have not been; Windows 7 for all its merit – and of that it has plenty – is hardly sexy in its durability and function.
Windows 8 on the other hand is visual in new ways, and includes fresh methods of handling both content and apps, thus perhaps better lining up with a paint-the-walls advertising campaign.
When we get our hands on what comes from the ad program, we’ll share it with you.
Top Image Credit: Frédéric BISSON