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What does it take to make us more productive and to reach inbox zero? Baydin Software thinks that it might just know. The company has a suite of tools to help you manage your inbox, including the wildly-popular plugin called Boomerang, and the HTML5-based Email Game.

We caught up with CEO Alex Moore at SXSWi to talk about The Email Game, but more importantly to riff on the future of Web development. Moore says that the draw of HTML5 is that it finally makes good on the promise that was left short by Java so many years ago:

ie9 22 HTML5 and the future of Web development: We chat to Baydin Softwares Alex Moore [Video] HTML5 and the future of Web development: We chat to Baydin Softwares Alex Moore [Video] HTML5 and the future of Web development: We chat to Baydin Softwares Alex Moore [Video] HTML5 and the future of Web development: We chat to Baydin Softwares Alex Moore [Video]