Rovio is expanding the Angry Birds universe once again with a new brand called Angry Birds Stella. The spin-off will revolve around the pink character Stella – who first appeared in Angry Birds Seasons – and her friends through various forms of entertainment including games, books and toys.

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Although the Finnish game developer is careful not to detail its target demographic, the artwork, characters and branding point towards a female-focused audience. Angry Birds is still incredibly popular, so it’s not surprising that the company wants to capitalize on that success with further tie-ins.

Press Release (Blog Post)