Screenshot_1Amazon has announced a new Kindle Countdown Deals initiative, allowing publishers and authors to offer short-term discount on their ebooks.

The price promotions are designed to help authors reach more people with significantly cheaper prices, and a countdown clock displaying the remaining time for each deal. Publishers can control how long the book is discounted for and the level of discount (at least $1 off the regular price).

The program is available in the US and UK only, and can used by any publisher on any book – but there is a catch. The book has to be exclusive to the Kindle Store, and includes titles published by Amazon Publishing, as well as independent authors who have produced their work through KDP Select.

Press Release | Introducing Kindle Countdown Deals