Here’s an interesting one: Stockholm, Sweden-based video-on-demand (VOD) company Voddler has expanded its service, giving customers the ability to purchase movies and download them on their computers – or simply store them in the cloud to watch them from anywhere.
The ‘Netflix of Scandinavia’, which allows people in Sweden, Norway, Denmark and Finland (and even in Spain) rent and stream movies and TV shows on a host of connected devices, offers over 200 titles for purchase at launch, including both new releases and classics.
Obviously, the list will grow as Voddler secures more licenses for movie purchase rights from the studios.
Purchasing movies sets Voddler members back in between 69 kr (5,99 euros / $7.6) and 139 kr (13,49 euros / $17.2), and they need to download a free software program called Offline Movie Player to watch downloaded Voddler movies.
If the consumer chooses to download the bought movie at a later time, they can do so on up to five different computers.
It makes the first VOD service provider in the Nordics – and one of the first in the world – to offer so-called “cloud based purchasing” for movies.
Currently, Voddler has over 1 million registered customers in Sweden, Norway, Denmark and Finland and is working on expanding its service internationally.
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