You On Demand Holdings, the company behind one of China’s top pay-per-view (PPV) and video-on-demand (VOD) platforms, has inked a licensing deal with NBCUniversal International Television Distribution for the VOD rights to a range of NBCUniversal feature films.

NBCUniversal International Television Distribution is a division of NBCUniversal, responsible for distributing NBCUniversal content outside of the US and Canada.  This includes more than 4,000 feature films and 75,000 TV episodes.

With this latest deal in place, its movies will be made available to subscribers on both You On Demand’s transactional and subscription video on demand platforms. Among the titles now available are “Despicable Me,” “It’s Complicated,” “Wanted,” “Public Enemies,” and many more.

You On Demand offers premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The company is headquartered in New York City, with its China headquarters in Beijing.

This latest deal follows on from its recent carriage agreement with cable operator Hubei Chutian Radio & Television Information Network Company. Hubei has 1.7 million subscribers in the cities of Wuhan, Yichang, Xiantao, Xianmen and Qianiiang, who can now access its TVOD and SVOD packages.