Budweiser is about to stream the FA Cup match between non-league teams Langford and Wembley FC live on its Facebook page this Saturday (August 11). This will be the time an FA game can be broadcast dual screen, opening up the match for many more digital viewers.
According to Media WeekÂ the game will show on ESPN while also being streamed on the beer brandâ€™s Facebook page. The report says that the FA is also considering streaming more matches via Facebook.
Last year the opening match of the FA Cup was streamed live on Facebook. That event featuredÂ non-league teams Ascot FC and Wembley FC and helped to establish Facebookâ€™s ambitions as a media player.
Last time around 30,000 people viewed the live stream of the game, and over a thousand turned up to watch it live.
The streaming of football matches online is surely evolving. Back in 2009 we saw the first match shown exclusively over the Internet on a pay-per-view basis.
Of course spectators are also finding ways to trade barbs and banter across the Internet too. Â Earlier this year it was claimed that Chelseaâ€™s Championâ€™s League win against Barcelona was the most tweeted about sporting event ever (possibly usurped by the Olympics now).
It seems that sporting events and their sponsors are finally tuning in to the spectators online that are eager to follow their teamsâ€™ fortunes wherever they may be.
Image Credit: mbell1975